Apple is reportedly moving towards the foldable device market, planning to launch a $2,000 foldable iPhone and an 18.8-inch foldable iPad in 2026. Analyst Jeff Pu suggests that these devices could be part of a new product line, potentially named 'iFold,' which emphasizes a distinguishing feature: the absence of a crease. This ambitious strategy raises questions regarding Apple's timing and market response, especially as competitors have already established their foldable offerings, such as Samsung's Galaxy Fold series and Google's Pixel Fold.
Apple's foray into foldables may include not just an iPhone Fold, but also an iPad Fold; these devices are expected to launch in 2026.
The challenge lies in releasing two potentially niche products in the same year without prior consumer feedback, which could be a strategic risk for Apple.
Introducing a 'no crease' technology could differentiate Apple's foldable offering from competitors, allowing it to market a new product line distinct from existing devices.
Market competition shows that Apple is entering the foldable space later than rivals such as Samsung and Google, which may challenge its traditional innovative edge.
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