Apple has launched an extensive promotional campaign for F1: The Movie, featuring ads across several iPhone apps such as the App Store and Apple Wallet. This approach, while showcasing their film, has triggered dissatisfaction among iPhone users, particularly regarding promotional notifications in the Wallet app, which many view as an invasion of privacy. Despite the backlash, early box office success suggests that the film may become Apple's best-performing cinematic release to date. However, the company's advertising tactics have sparked worries about becoming commonplace in their services.
Apple has taken a controversial approach to promote F1: The Movie through various apps, raising concerns among users who find the ads intrusive.
While Apple attempts to leverage its Wallet app for film promotion, many are unhappy that what they see as an essential service is being used for advertising.
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