Apple will hold a hardware launch event on September 9 called 'Awe Dropping' that is expected to introduce the iPhone 17 series including a new Air model, Apple Watch Series 11, Watch Ultra 3, and AirPods Pro (3rd Generation). Older iPhone models, typically one generation back, are likely to be discontinued, with the iPhone 15 and iPhone 15 Plus expected to be removed from shelves as stocks deplete. The iPhone 16 Pro and iPhone 16 Pro Max could be replaced by iPhone 17 Pro variants. New standard models may see price drops and all models will support Apple Intelligence.
Apple's annual hardware launch event, dubbed 'Awe Dropping', is scheduled for September 9. Among the highlights is expected to be the iPhone 17 series, arriving with a refreshed lineup and a new Air model this year. Apart from this, we also expect to see the Apple Watch Ultra 3, Watch Series 11, and AirPods Pro (3rd Generation). However, the launch event might spell the end for some Apple devices too, with the company phasing them out to make room for its newest launches.
Based on the trend of yesteryears, Apple tends to discontinue iPhone models that are a generation older. Thus, the iPhone 15 and iPhone 15 Plus are likely to be taken off the shelves once the 'Awe Dropping' event concludes. However, you may still be able to buy them for a few days after that, as long as the stocks last.
The 'Awe Dropping' event could also spell the end for the iPhone 16 Pro and iPhone 16 Pro Max, replaced by the purported iPhone 17 Pro and iPhone 17 Pro Max, respectively. Moving on, Apple is speculated to launch the Apple Watch Series 11 and Watch Ultra 3. It potentially means that the current Watch Series 10 and Watch Ultra 2 could also get discontinued following the 'Awe Dropping' event.
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