Growth hacking
fromEntrepreneur
18 hours agoCommercialization Isn't the Same as Sales Growth - Here's How
Sales are a function, while commercialization is a system of decisions that defines sustainable business growth.
When planning our budgets, we tend to focus on cutting costs. Yet, sometimes a little strategic spending can help to save money in the long term, by reducing our regular expenses and replacing repeat purchases of single-use items.
"Transportation costs are a big factor there. Every company that is involved and has logistics and they have to pay for gas, either they have to absorb this cost, or they will charge the third party that will provide this service. I'm not surprised this is happening, because at some point, Amazon will say we cannot absorb all this cost."
I create shoppable videos reviews of products sold on Amazon. My strength is that I film in-depth, highly descriptive, long-form videos, which I believe helped me achieve quick success with the program.
Within roughly the past six months alone, Swiftly expanded its alcohol rebate programs from about 11,000 stores to more than 33,000 stores in 44 states. Swiftly had built an alcohol cashback product in 2023 but scaled it through the acquisition of alcohol promotions platform BYBE in 2024.
The Cincinnati-based supermarket company has been shuttering locations since June of last year, when it announced a footprint optimization plan that would result in the closure of about 60 stores. According to a Fast Company review of local media reports and online review platforms like Yelp, Kroger could be more than halfway through that process.
Retailer-owned products not being seen as a cheap alternative anymore, but instead, a way to convey luxury and exclusivity. Price-Led Positioning is No Longer Dominating UK Supermarkets. Small UK businesses are aggressively growing, with price-led positioning becoming a dated trend. It's becoming evident that brands are no longer using their own branded products as a way to be a cheap alternative.
The majority of the proposed cuts are expected to fall within the retailer's technology and data division, with Sainsbury's indicating that roles may be selected based on efficiency needs, strategic priorities, and fairness criteria. However, specific criteria and processes have not yet been disclosed, and the company plans to provide further details during consultations.
To achieve ambitious targets during continued economic uncertainty, marketing strategies must evolve and adapt. This begs the question: how do we need to adjust our plans to better serve our consumer's needs? Let's first hone in on the biggest challenges we're currently facing as an industry. Understanding your customer and their needs Consumer shopping behavior is vastly different now than in 2019 and, while looking back on past data is still essential, we can't use it as robustly to predict trends.
In the memo, the executives announced that the chain would be initiating more layoffs-this time cutting around 500 positions. However, the majority of the job cuts will not impact store-level retail workers. Instead, the memo says that about 400 jobs will be lost across its distribution and another 100 jobs will go across its store district level.
Markup is how much you add to your cost to get your selling price. If something costs $10 and you sell it for $15 , you added $5. That's a 50 percent markup on your cost. Where people get confused is that markup isn't the same as margin, even though the terms get used interchangeably all the time. Margin measures profit as a percentage of the selling price, and markup measures it based on your costs. Same dollar, different percentages.
Discounting has been part of retail's toolkit for decades, and it can be effective, especially during high-stakes shopping seasons. But as promotions become more frequent across the industry, companies are taking a closer look at the downside: Short-term sales gains don't always come with long-term loyalty or durable margins, and customers remember how a brand made them feel far more than what they saved at checkout.