"Beginning with the release of iOS 14.5 in April 2021, apps have been required to request permission before tracking a user's activity across other apps and websites to provide personalized advertising. The feature is known as App Tracking Transparency. If a user taps the "Ask App Not to Track" option, the app is blocked from accessing the device's advertising identifier."
"It objected to iPhone and iPad users in the EU being required to give "double consent" due to being required to deal with both App Tracking Transparency and GDPR-related permission prompts in apps, saying it was harmful to app developers and advertisers. "Apple could have achieved the same level of privacy protection for its users through means less restrictive of competition," the AGCM said."
AGCM fined Apple €98.6 million over the company's App Tracking Transparency feature, concluding the rules abused Apple's dominant position in the EU market. App Tracking Transparency, introduced in iOS 14.5, requires apps to request permission before tracking across apps and websites and blocks access to the device advertising identifier if users select "Ask App Not to Track". The regulator described the rules as disproportionate and excessively burdensome for developers, and said the combination of ATT prompts and GDPR-related app permission requests forces EU users into double consent. AGCM said less restrictive measures could have achieved the same privacy protection and noted ATT could generate financial benefits for Apple. Apple plans to appeal and emphasizes the privacy benefits of ATT.
Read at Mactrast
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