Apple is reportedly changing its iPhone launch cycle starting with the iPhone 18 series. Two separate events will occur, with the first in September 2026 for the iPhone 18 Air, 18 Pro, 18 Pro Max, and a foldable iPhone. The standard iPhone 18 will be unveiled in early 2027 alongside the iPhone 18e. This launch pattern is expected to continue with the iPhone 19 series, introducing higher-tier models in September 2027 and the standard models in H1 2028.
Apple plans to break its iPhone launch cycle by holding two keynotes for the iPhone 18 series—one in September 2026 and another in early 2027.
The first keynote will debut the iPhone 18 Air, 18 Pro, 18 Pro Max, and the anticipated foldable iPhone, introducing significant innovations to the lineup.
The vanilla iPhone 18 will be introduced later, at a second event alongside the iPhone 18e, marking a shift in product release strategy that may affect future launches.
The adjusted schedule will continue with the iPhone 19 series, where the Air, Pro, and Fold models will launch in September 2027 and the standard models in early 2028.
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