Samsung Caught Apple In Smartphone Sales
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Samsung Caught Apple In Smartphone Sales
"In 2025, the iPhone 17 series benefited from well-positioned retail pricing to deliver strong market performance. Apple made a phenomenal run at the end of the year. In the fourth quarter, production rose 54% to 87 million units."
"Apple and Samsung tied with production numbers of 239.8 million. For the year, Apple's number rose 9% and Samsung's by 11%. Total global smartphones reached 1.25 billion across the industry."
"Apple has picked Google's Gemini to run AI-powered Siri coming this year. Apple's success came as a surprise to some people. It did not launch a much-anticipated AI version of its iOS software. It pushed that into 2026."
Apple and Samsung matched production at 239.8 million units each in 2024, representing growth of 9% and 11% respectively. Global smartphone shipments totaled 1.25 billion units. Apple's strong performance was driven by iPhone 17 series retail pricing and exceptional Q4 results with 87 million units produced, a 54% increase. Chinese manufacturers experienced mixed results, with market leader Xiaomi declining 7% to 169.8 million units and Vivo dropping 17% to 102 million, though Honor grew 16% to 70.5 million. Apple's iPhone revenue reached $85.3 billion, up from $69.1 billion year-over-year, representing 59% of total revenue of $143.6 billion. Apple achieved this success without launching anticipated AI features, which are planned for 2026.
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