"When Apple dropped App Tracking Transparency (ATT) prompts in iOS 14.5 back in 2021, it was a watershed moment for user privacy within third-party applications. Nothing like it had existed prior. The initiative gave iPhone users control over whether their in-app data could be aggregated and shared with third parties for advertising or other purposes. Still, today, I often find comments online from people who don't really know what it does and find the wording very taboo. Like, why "Ask" the app? And is it still effective? Let's briefly look at App Tracking Transparency in 2025..."
"If you're unfamiliar, as part of the ATT framework, Apple requires developers to get your permission before sharing your data. By now, we've all seen the popups. After downloading a new app, you'll often see a pop-up asking "Allow [ name of the app] to track your activity across other companies' apps and websites?" Your two options: "Allow" or "Ask App Not to Track" Hitting "Allow" gives the app explicit permission to collect your age, gender, location, usage patterns, purchases, browsing habits, which ads you clicked, and more. This is data gold to brokers looking to build a profil"
App Tracking Transparency (ATT) launched in iOS 14.5 in 2021 and created a new privacy control for third-party apps. ATT requires developers to obtain explicit user permission before sharing in-app data with third parties. The permission prompt appears after installing an app and asks whether the app may track activity across other companies' apps and websites. Users can choose "Allow" or "Ask App Not to Track". Selecting "Allow" gives apps permission to collect age, gender, location, usage patterns, purchases, browsing habits, which ads were clicked, and similar information. That data fuels brokers building detailed profiles for advertising.
Read at 9to5Mac
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