Sonos has officially abandoned its plans for a streaming box that had been rumored since November 2023. Initial reports suggested a price range of $150-$200, but as the competitive landscape evolved, the viability of such a product diminished. By 2025, the streaming market had become saturated, with users already entrenched in their preferred platforms, making it difficult for Sonos to carve out a niche. Consequently, the company faced significant challenges in introducing a new, costlier option amidst strong competition from established devices like Roku and Apple TV.
Sonos' plans for a streaming box were canceled, reflecting the challenges of entering a saturated streaming market with significant competition and established user preferences.
As streaming device competition intensifies, Sonos' ambitions, initially deemed reasonable, seemed less appealing as users are already loyal to existing platforms.
Introducing a Sonos streaming box would have posed a significant challenge, given the high prices compared to established alternatives like Roku and Apple TV.
The decline in growth for Sonos speakers makes diversifying into streaming devices logical, yet the actual market conditions reveal this as a difficult endeavor.
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