Apple recently unveiled its plans to integrate artificial intelligence across its major products during its Worldwide Developers Conference. Unlike previous announcements, this year's updates were less groundbreaking but showcased the company's intent to enhance user interactions with smarter features, including a personalized Workout Buddy for the Apple Watch and improved visual search capabilities. While Apple seems to be taking a cautious approach by enhancing existing tools rather than launching a flagship AI app, these updates reflect the pressing need for Apple to catch up in the competitive AI landscape, particularly as it grapples with slow iPhone sales growth.
The updates aren't as splashy as announcements from the past two years, which heralded big changes with the the introduction of Apple Vision Pro and Apple Intelligence AI.
Apple's weeklong Worldwide Developers Conference kicked off with a keynote, announcing AI capabilities like a smart Workout Buddy and improved visual search for web browsing.
Instead of trying to create one killer AI app, Apple aims to enhance all its tools with AI, suggesting a more cautious approach to development.
The event comes at a time when Apple badly needed a win amid steep AI competition and slow iPhone sales growth.
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