Ahead of the 618 shopping festival in China, several e-commerce platforms have significantly discounted the prices of Apple's iPhone 16, with markdowns of hundreds of dollars compared to official prices. Discounts were observed on JD and Tmall, with the price of the iPhone 16 Pro declining significantly from its original listing. This price reduction comes as Apple faces declining sales in China, as more budget-friendly local brands like Xiaomi gain traction among consumers, leading to a 9% decrease in iPhone shipments in comparison to previous quarters. Overall smartphone shipments in China increased by 3.3%, attributed mainly to domestic competitors.
Chinese e-commerce websites have slashed some Apple iPhone prices by hundreds of dollars ahead of the 618 shopping festival.
Apple faces declining sales in China as local brands like Xiaomi gain market share.
These markdowns follow Apple's struggling sales in China, as cheaper domestic brands gain popularity and shoppers grow thriftier.
According to a report by the International Data Corporation, smartphone shipments in China grew 3.3% overall in the first quarter, largely due to local Apple rivals.
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