"The product wasn't ready, and we thought it was because we were testing more of local kind of stuff."
"We apologized for it, and we said, "Go use these other apps. They're better than ours." And that was some humble pie."
"I remember getting the very first Apple Watch note from a user who told me that the watch saved their life."
"We learned about persistence, and that was a valuable learning experience."
Tim Cook revealed that Apple Maps was his biggest mistake during his tenure as CEO, stating it wasn't ready when launched in 2012. Users reported numerous issues, leading to the firing of Scott Forstall, head of software. Cook expressed pride in the Apple Watch, sharing a life-saving user experience. He acknowledged making many mistakes, humorously noting their extraordinary length, but emphasized the importance of user-centered decisions. Cook now believes Apple Maps is the best map app available.
Read at Mail Online
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