Tim Cook stepping down as Apple CEO with insider John Ternus named his replacement

"Ternus, who joined Apple in 2001, has played a central role in reviving products such as the Mac, which has gained market share against PCs. Though he has kept a low public profile, he has been deeply involved in shaping Apple's biggest products such as iPads and AirPods."

"Integrating AI into the iPhone - the most successful consumer product in history - may be Ternus' hardest challenge. In January, Apple struck a deal with longtime rival in smartphones, Alphabet's Google, to use Google's Gemini in an effort to improve its Siri virtual assistant."

"Despite introducing a form of AI to the public imagination in 2011 with Siri, Apple has not yet scored a hardware or software product hit centered on new AI technologies, while emerging rivals such as OpenAI's ChatGPT have attracted hundreds of millions of users."

""I expect his biggest challenge and efforts will be focused on getting a better AI story and offering together that relies more on Apple's own capabilities and less on third parties," said Bob O'Donnell, head of tech consulting firm TECHnalysis Research."

Ternus has been credited with revitalizing Mac sales and leading product innovations at Apple. He faces the challenge of integrating AI into Apple products, particularly the iPhone, as competition rises. Tim Cook will transition to executive chairman after overseeing significant growth. Apple has lost its top position to Nvidia, raising concerns about its innovation. Despite introducing Siri in 2011, Apple has not achieved a major AI product success, and Ternus is expected to focus on enhancing Apple's AI capabilities.

Read at Irish Independent