"Apple's best ads of 2025 didn't just sell devices and promote services - they staked a claim for what modern marketing can do when it blends craft, culture and technical ambition. Across short films, stunts and product spots, Apple leaned hard into storytelling that made complex features feel human, turned services into spectacles, and reminded audiences why its advertising has long punched above its weight."
"As a result, Apple earned significant recognition for its advertising prowess this year, winning multiple accolades at the Cannes Lions International Festival of Creativity. The long-running " Shot on iPhone" campaign earned the Grand Prix for Creative Effectiveness after a decade of transforming everyday iPhone users into brand ambassadors. Apple was also named Creative Marketer of the Year at Cannes Lions, cementing its position as one of the world's most innovative advertisers."
Apple delivered memorable advertising in 2025 by blending storytelling, humor and technical innovation across short films, stunts and product spots. Campaigns ranged from emotional tributes to playful satire and showcased complex features in human terms while turning services into spectacles. The long-running "Shot on iPhone" campaign earned the Grand Prix for Creative Effectiveness, and Apple was named Creative Marketer of the Year at Cannes Lions. Work included carefully crafted holiday shorts and branded short films such as Big Man starring Stormzy. The campaigns reinforced Apple's creative identity amid scarce attention and rising demand for authenticity.
Read at Cult of Mac
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