Goldfish Rebrands Its Cheddar Crackers as "Chilean Sea Bass" for Grown-Up Snackers | stupidDOPE
Goldfish is rebranding their classic crackers as "Chilean Sea Bass" to engage their adult fanbase with a fun and sophisticated twist.
Revolving Door Agency Moves: 62Above, GumGum, Mediaworks, WPP, and More
Advertising Week New York saw numerous agencies announcing new clients, divisions, partnerships, and innovative products despite the surrounding chaos.
Anthony Bourdain: The Man, the Myth, and the Inhabitant of a Haunted Smoker in Austin
The reselling market thrives on creativity, and unique storytelling can enhance product visibility and appeal.
Google's UK VP of marketing: 'It's not too late to be early' with AI
Mastering measurement is crucial for AI-powered advertising success in 2024.
Currys' TikTok fame isn't just about weirdness - there's smart strategy there too
Currys embraced weird and hilarious marketing strategies, showcasing a new creative direction for the brand with 'Beyond Techspectations' tagline.
What Brands Can Learn From the Viral 'Is Mommy Okay?' PSA
Natural Cycles' campaign on postpartum mental health is a prime example of resonating marketing campaigns
London's most respected ad guru on why data giants Publicis and WPP have it wrong
Advertising landscape is evolving, shifting towards more creative and culturally relevant approaches.
"Covid was really the making of us": A day in the life of syn co-founder Chris Newell
Chris Newell's journey from a small team to a team of 34 with a growing turnover showcases impressive agency growth.
The Surprising Hiring Hack That Helped an Underwear Brand Grow Its Community
Thinking creatively in marketing can lead to unexpected success, like using Tinder for casting models.
Council Post: Mastering Modern Marketing: Strategies For Today's Business Landscape
Effective marketing strategies are crucial for business growth and brand awareness in today's digital landscape.
The imaginary marketing awards: Ad execs' unsung campaign heroes (and villains)
Marketing awards categories evolve with the times and must stay relevant to industry trends.
Awards recognize innovative and creative marketing strategies, showcasing brands that effectively engage with consumers.
Ad of the Day: Greenpeace invites Danes to a funeral for a fjord
Greenpeace shifted its communication style to mix grief, hope, and humor in a thought-provoking climate change campaign.
The campaign by Greenpeace aimed to draw attention to the devastating effects of toxic waste and fertilizers on Denmark's waterways through a unique 'Funeral for the fjord' concept.
Ad of the Day: Tinder seeks a 'VP of Ghost Hunting' to revamp dating etiquette
Tinder's April Fools' prank tackles modern dating dilemma of ghosting.
The fake job role created by Tinder emphasizes the importance of communication and closure in dating.
Ryan Reynolds gets 'explicit' about Mint Mobile's new promotion
Affordable wireless plan with colorful vocabulary by Ryan Reynolds
Mint Mobile offers $15/month plan, contrasting with Verizon's price increase.
What Is Guerrilla Marketing? Top Guerrilla Marketing Examples - Shopify
Guerrilla marketing involves surprise and creativity to generate interest; leveraging limited budgets to create impact.