Apple Intelligence, a suite of new features on the latest iPhones, could drive upgrades for older models, potentially selling nearly half a billion iPhones in two years.
Analyst Eric Woodring states the iPhone 15 Pro and 15 Pro Max will have Apple Intelligence features like AI-generated emojis, but older models won't receive all upgrades until next year.
Morgan Stanley predicts record iPhone 16 cycle demand due to Apple Intelligence, offering unique ecosystem value and potentially selling over 230 million iPhones in the next two years.
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