fromSearch Engine Roundtable
3 hours agoJohn Mueller On If Schema Helps With LLMs & Google
Some features thrive with structured data (to which I also count structured feeds). Pricing, shipping, availability for shopping is basically impossible to read in high fidelity & accurately from a text page, for example. Of course the details will change though - which is why it's important to use a system that makes it easy to adapt. Other features could theoretically be understood from a page's text, but it's just so much easier for machines to read machine-readable data instead of trying to understand your page (which might be in English, or in Welsh, or ... pick any of the 7000+ languages). Some visual