"Perplexity is going full steam ahead with subscriptions and business sales and plans to focus more on monetization than it has in the past, executives said at a roundtable with reporters on Monday. The AI search startup, based in San Francisco, is the latest to publicly distance itself from putting ads in chatbot answers, with one executive saying it isn't exploring any ad deals at the moment."
"That's a contrast to OpenAI, which is going all in on ads, while arch-rival Anthropic has publicly touted the opposite. One Perplexity executive said the startup is increasingly targeting large businesses. The company has only five people on its enterprise sales team and plans to ramp that up, the executive added. It also wants to serve high-powered users such as finance professionals, doctors, and CEOs."
Perplexity is prioritizing subscriptions and enterprise sales and is shifting away from placing ads in chatbot answers. The company is targeting large businesses and high-powered users such as finance professionals, doctors, and CEOs. The enterprise sales team currently comprises five people with plans to expand. The company is emphasizing revenue and revenue retention over usage metrics like question counts. A free tier will remain available with rate limits. Revenue grew 4.7 times last year and exceeded $150 million in annual recurring revenue by mid-last year. The move positions Perplexity as a competitor to AI search tools focused on internal search and enterprise use.
Read at Business Insider
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