"For decades now, Google has been the unquestioned champion of search-our digital oracle, the first and last stop for every question, from "What's the best pizza place near me?" to "How many protons are in a carbon atom?" But here's the key difference now: while Google has started to incorporate AI with features like AI Overviews and the new AI Mode, a traditional keyword search is great for finding facts, but not so great at understanding context."
"It's like asking a librarian for a book on "dogs" and expecting them to know you really want to know how to train a puppy. You might get a whole library, but you still have to find the right book yourself. That's where dedicated AI-powered search, whether a self-contained tool like Perplexity or Google's own conversational AI interface, truly shines. It doesn't just look for keywords; it understands your intent."
Google has long dominated web search for factual queries but traditional keyword searches struggle to infer nuanced intent and context. Recent additions like AI Overviews and AI Mode add intelligence but still rely on keyword matching for many queries. Dedicated AI-powered conversational search interprets user constraints and synthesizes information across sources to produce tailored, context-aware responses. Such AI can save time by presenting comprehensive plans or explanations instead of lists of links. AI search performs particularly well for subjective questions and personalized recommendations, and also helps translate complex topics into understandable answers by adapting explanations to user needs.
Read at Fast Company
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