Travel industry companies are racing to implement basic AI chatbots that can handle simple questions. However, they miss the real opportunity to serve complex travel needs.
Today’s AI can think like travelers, solving real problems and handling complex requests, moving beyond rigid search boxes into a more natural interaction.
Personalized travel planning could begin with a traveler’s unique thought process, leading to tailored suggestions based on whether they start with destination or experiences.
Rather than choosing a fixed budget upfront, AI can help users find vacation options by showing what they can get within their budget, enhancing the planning experience.
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