"The stipulation that studios could not create digital replicas of actors-at least not without their consent-reflects growing concerns over how AI might compromise the livelihoods of artists and creatives. Now, it seems some performers may be looking for new ways to protect themselves against more general misuse: A Wall Street Journal report this week revealed that actor Matthew McConaughey filed eight trademark applications that are intended to deter unauthorized AI-generated simulations of his voice or likeness."
"McConaughey has reason to take preemptive action. AI has already enabled fraudulent ads that used the likeness of actors like Tom Hanks to promote "wonder drugs." Just this week, there was a deepfake video circulating on the internet that featured eerily realistic face swaps with the cast of Stranger Things-an example of how easily AI can be exploited by virtually anyone. The video has over 15 million views (and counting) on X, and another creator shared a similar video using the likeness of Leonardo DiCaprio in"
Hollywood contracts secured protections preventing studios from creating digital replicas of actors without consent and established guardrails for generative AI in writers' rooms. Some performers are pursuing additional legal measures: Matthew McConaughey filed eight trademark applications aimed at deterring unauthorized AI-generated simulations of his voice and likeness, including video clips and audio of his "Alright, alright, alright" catchphrase. McConaughey emphasized control, consent, and attribution for any use of his voice or likeness. The filings respond to recent AI abuses such as fraudulent ads using Tom Hanks' likeness and widely shared deepfake face swaps of Stranger Things cast members.
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