Adobe has launched new AI tools—the Product Support Agent and Data Insights Agent—to streamline marketing operations. The Product Support Agent provides real-time troubleshooting and automates support case management, improving resolution times. The Data Insights Agent leverages natural language queries to generate visual data visualizations in the Analysis Workspace. Both agents reflect Adobe's commitment to incorporating AI into creative workflows to empower marketers, ensuring these tools enhance human creativity rather than replace it, as emphasized during their recent summit.
Adobe's new AI tools aim to alleviate marketing burdens by enhancing operational efficiency and enabling data-driven decision-making through generative AI integration.
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