Adobe Firefly's video editor can now automatically create a first draft from footage | TechCrunch

"With Quick Cut, users can describe what they want the video to be in natural language, and the tool will automatically edit out irrelevant parts of the footage, and put together the different takes while using appropriate footage to make transitions between cuts."

"As we talk to our users, who are creators and marketers, the biggest problem they actually communicate is the need for fast turnaround, the need for time-saving techniques that just let them get to their creative vision as fast as possible."

"One thing we do know is that some of the mundane parts that come with video editing, like just getting the selects in order, that's not really where they find joy and difference. They find joy in putting their spin on it."

Adobe Firefly introduces Quick Cut, an AI-powered feature that streamlines video editing by automatically assembling footage and B-roll into a preliminary video draft. Users describe their desired video in natural language rather than manually arranging clips and transitions. The tool removes irrelevant footage segments, organizes takes, and generates appropriate transitions using Firefly's video models. Users can customize settings like aspect ratio and pacing through prompts, and apply Quick Cut to entire projects, specific timelines, or selected clips. Adobe positions Quick Cut as a first-draft generator, acknowledging editors must still refine elements and transitions. The feature addresses creator demands for faster turnaround times and time-saving techniques, allowing focus on creative vision rather than mundane editing tasks.

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