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Project Frame Forward is one of the more visually impressive sneaks, allowing video editors to add or remove anything from footage without using masks - a time-consuming process for selecting objects or people. Instead, Adobe's demonstration shows Frame Forward identifying, selecting, and removing a woman in the first frame of a video, and then replacing her with a natural-looking background-similar to Photoshop tools like Context-aware Fill or Remove Background. This removal is automatically applied across the entire video in a few clicks.
As part of the deal, Minute Media is acquiring VideoVerse's Magnifi software, which uses AI tech to cut longer video content and full-length games into bite-size clips. This capability will add a more personalized, contextually aligned pool of video inventory to Minute Media's STN Video platform, Rich Routman, president of Minute Media, told AdExchanger.