"OpenAI finally announced that ads are coming to ChatGPT. It's an important step, but one with far more risk given the delay - and the delay means the ads aren't yet the right ones. Subscribe to Stratechery Plus for full access. $15 / month or $150 / year With Stratechery Plus you get access to the subscriber-only Stratechery Update and Stratechery Interviews, and the Sharp Tech, Sharp China, Dithering, Greatest of All Talk, and Asianometry podcasts."
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OpenAI announced that ads will be added to ChatGPT. The introduction of ads represents an important monetization step for the product. The delay in rolling out ads increases the associated risk. The delay has resulted in ads that are not yet well suited to the service or its users. The misalignment implies a need for different ad formats, targeting, or integration to preserve user experience while achieving monetization goals. Careful execution, testing, and alignment with user expectations will be required to balance revenue and product value.
Read at Stratechery by Ben Thompson
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