"They said it would never happen, but of course it was always going to - ads are coming to ChatGPT. Shirley Marschall takes a look at this little bit of history repeating... Guys, honestly, there won't be ads... Jeff Bezos: "Advertising is the price you pay for having an unremarkable product or service." Elon Musk: "I hate advertising." Sergey Brin and Larry Page: "We expect that advertising-funded search engines will be inherently biased towards advertisers and away from the needs of consumers.""
"Sam Altman: "I kind of think of ads as a last resort for us as a business model." Reed Hastings: "We want to be the safe respite where you can explore, you can get stimulated, have fun and enjoy - and have none of the controversy around exploiting users with advertising." Yes, they all said it. We all know how those statements aged. So yes, OpenAI is in esteemed company. For OpenAI, the decision is pragmatic and unsurprising."
Major tech leaders previously rejected advertising, but ads are now arriving on ChatGPT as a pragmatic monetization choice. AI infrastructure and serving models at scale are expensive, and most users will not subscribe, creating strong pressure to pursue advertising revenue. Competitive dynamics, particularly from Google and Gemini, push toward product features that integrate shopping and consumer experiences. The shift repositions ChatGPT closer to search and utility, reducing hype and changing user perception. Advertising could enable highly personalized promotional channels, and the advertising industry anticipates a significant new attention platform if executed effectively.
Read at Exchangewire
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