"I have been at Google and Alphabet for 15 years and it has always been advertising and I suspect it will always be advertising, because advertising is such a large part of the global phenomena, and because our advertising is more accurate as a return on investment."
"We are obviously going to have growth in these other areas"
"but the advertising space is so large and our advertising system is so good in terms of delivering the right ad that I think it will remain so"
"Our tools will get better and better at getting the right ad for you in the right place in these new architectures"
Google is investing heavily in artificial intelligence, virtual reality, and chatbot technologies while maintaining advertising as its core revenue focus. Advertising remains the dominant revenue model for Google and Alphabet due to its large global scale and measurable return on investment. Machine learning and AI are being applied to improve ad targeting and personalization across emerging platforms and architectures. Growth is expected in other technology areas, but advertising is projected to stay central. European tech growth faces constraints from underfunded universities, heavy regulation, tax policies, and longer firm-creation timelines that make entrepreneurship more difficult than in the United States.
Read at The Drum
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