Ad tech is at the forefront of AI innovation, transitioning from traditional methods to autonomous agentic AI systems. These systems are designed to proactively manage advertisement strategies in real-time, responding to complex variables such as performance lags and regulatory changes. While the industry grapples with increasing decision-making pressures and their associated anxieties, agentic AI promises to streamline processes, facilitating autonomous decision-making and better campaign alignment without human intervention. Stakeholders like Salvatore Nicotra of Onetag illustrate how this technology is already enhancing strategic execution in advertising.
We use agentic AI to assess traffic patterns in real-time by analysing contextual relevance, historical performance, and running simulations to enhance strategy execution for our clients.
With great computing power comes great pressure to build end-to-end ad engines, leading leaders in ad tech to explore the potential of autonomous, agentic AI.
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