#ad-tech

#ad-tech

Integral Ad Science is currently facing mixed sentiments regarding a potential private equity takeover, with interest from firms like Bain Capital despite waning activity.

AI in advertising has transformed every aspect of the industry, offering hyper-personalization and real-time ad generation capabilities that redefine user experience and client engagement.

I'm thrilled to join Adnami at such a pivotal time for both the company and the wider advertising industry. As the market evolves and expectations shift, it's clear that delivering genuine value beyond traditional ad metrics is what will truly set us apart. Adnami is at the forefront of redefining how we measure and deliver attention in digital advertising, a focus that's becoming increasingly essential.

Covatic Tag significantly streamlines access to premium audience data solutions for publishers, broadcasters, and media owners, enabling quick deployment through user-friendly configurations.

Kargo is leading the way in ad tech sustainability by becoming one of the first agencies certified CarbonNeutral®, showcasing real commitment to climate action.

As we continue to evolve, our new brand identity and platform structure are designed to equip publishers with the tools they need to take full control of their monetisation strategies.

Rachel Smith, CEO of ExchangeWire, expresses excitement over returning to the APAC region for ATS Singapore 2025, emphasizing the industry's development amid challenges.