#ad-tech

#ad-tech

goTom continues its strategic growth trajectory in 2026, investing in expertise, international expansion and product innovation to further consolidate its position as a leading European SaaS platform for digital ad sales management. Today (12th January, 2025), the company welcomes three new team members: Yasin Korkmaz joins as senior account executive, Laurent Meuzard takes on the role of country director for France, and Megan Balschun strengthens the product team as product manager.

The vendor landscape is turning into a sea of sameness. So what's worthwhile and what's worth chucking in the bin? The best way to separate AI hype from reality is to roll up your sleeves and try out the tech for yourself, says Ikkjin Ahn, CEO and co-founder of machine learning-based ad tech startup Moloco, on this week's episode of AdExchanger Talks. It's like watching a movie, he says. How do you know if it's good before you even try it?

The rise of Amazon Advertising is news to no one in the industry's $777 billion sector, but what needs more detail is just how it intends to sustain its challenge to the duopoly of Facebook and Google, especially in the wake of a 14,000 reduction in force (RIF). The company's recent Q3 earnings report showed Amazon Advertising revenues grew 24% year-over-year to $17.7 billion, with recent product launches expected to play a key part in furthering this growth.

Roubaix Capital, LLC fully liquidated its stake in Magnite , selling 260,735 shares during the third quarter of 2025, according to a filing with the Securities and Exchange Commission dated November 12, 2025. The transaction value was $6,288,928, based on the average share price for the quarter. No shares of Magnite were held by the fund at quarter end. Roubaix Capital sold out of Magnite, reducing the position from 3.0% of AUM in the prior quarter to zero.

Which raises a pressing question: Can online magazines survive when ads have plateaued and digital subscriptions still don't cover the cost of producing quality journalism? Maybe the answer is ... AI. Condé has content and data licensing deals with OpenAI, Perplexity and Amazon. But those deals could have steep half-lives, especially when a publisher's value is primarily tied to its library of content.

Ad tech has always lived in a world where money moves slower than the ads it sells. Everyone's floating - fronting payments to publishers while waiting weeks, sometimes months, for agencies and advertisers to settle up. The cost of doing so is only rising.

The latest transparency saga to engulf the ad tech sector, or transaction-IDs or TIDs, has thrown up several terms that have had some of the industry's most erudite names debating terms such as auction density, bidding rings and deduplication. It all bubbled to the surface in mid-August when Prebid, the open-source consortium responsible for much of the internet's programmatic advertising infrastructure, quietly altered how TIDs are generated in its 10.9 update, sparking impassioned debate over transparency.

We've come a long way in building our advertising business in less than three years. In that time, we've gone from zero members on our ads plan to achieving sufficient scale in all 12 of our ads markets (and we'll continue to grow from here), building out our ad sales and operations teams, and enhancing our capabilities for advertisers including launching our own first party ad tech stack (Netflix Ads Suite).

"If a picture paints a thousand words then why can't I paint you?" - David Gates/Bread I don't know if humans created paintings before they created language, but it's safe to say that telling stories through images is one of our oldest forms of communication. Fast forward to today and the leaders of the out-of-home advertising industry - "it's not just billboards anymore" - are working to modernize their business with the latest developments in artificial intelligence and advertising technology. How are they doing? To answer that I spent some time with a group of folks at the vanguard of the business.

It might seem like a daunting time to buy new stocks. The S&P 500 is hovering near all-time highs and trading at historically high valuations, and some unpredictable headwinds -- including tariffs, geopolitical conflicts, and a government shutdown -- could pop that bubble. But if you have $1,000 to set aside for a least a few years and can look past those near-term challenges, there are still plenty of growth stocks worth investing in.

More than 70 companies gathered for the workshop, roughly half of which were publishers - a handful from Europe. The rest were a mix of big tech representing their respective LLMs, tech vendors and cloud edge companies Cloudflare and Fastly, who are now taking a far more active role in helping publishers block unauthorized bots, shifting from background tech enablers to vocal gatekeepers in the AI era.

Newly added partners include Samsung, LG Ads, Hallmark Digital, Vevo, Allen Media Group's Local Now, Future Today's FawesomeTV, MediaCo's Estrella and Canela, along with Yahoo DSP; FreeWheel and PubMatic; Screenvision; and Nexstar Media Group, Scripps Networks, Reelz and Audyns.

Because at its core, growth isn't just about KPIs or quarterly results. Every success story begins with people. Building long-term impact in any industry requires investing in individuals both as professionals and as human beings. That is why the principles of diversity, equity, and inclusion, alongside gender equality and personal development, must sit at the heart of ad tech's future.