Crypto Ad-Tech Shop Builds 'Retargeting' Service to Reel in Likely CustomersWeb3 marketing is evolving with innovative targeting methods despite the complexities surrounding user anonymity and data privacy.
AI Will Soon Dominate Ad Buying, Whether Marketers Like It or NotAdvertisers must balance control and efficiency by embracing AI-driven tools for digital campaigns.
Adapt Or Fade: Crafting A New SEO Playbook For The Era Of LLMsSEO is evolving; expertise and trustworthiness in content are essential for relevance.Large language models are changing how users search for information, potentially overshadowing traditional search engines.
Amazon's expanding ad platforms casts shadow on ad tech cottage industryAmazon's ad business is increasingly competing with established ad tech companies, introducing features that may threaten their viability.
Without Google's cookie cutoff hanging over them, buyers are lukewarm on alternative IDsThe lack of a deadline for phasing out third-party cookies is slowing the adoption of alternative identifiers in ad tech.
Amazon's DSP ambition: Becoming the first choice in programmaticAmazon's demand-side platform (DSP) is emerging as a serious competitor in programmatic advertising.Advertisers increasingly prefer Amazon DSP over traditional platforms like Google DV360 and The Trade Desk.Amazon aims to transform its DSP into the largest AI-driven buying platform for digital marketing.
How Ad Exchanges Are Helping Small Advertisers Compete With Big BrandsAd exchanges enhance targeting and reach for brands, particularly benefiting smaller companies competing in the market.
AI Will Soon Dominate Ad Buying, Whether Marketers Like It or NotAdvertisers must balance control and efficiency by embracing AI-driven tools for digital campaigns.
Adapt Or Fade: Crafting A New SEO Playbook For The Era Of LLMsSEO is evolving; expertise and trustworthiness in content are essential for relevance.Large language models are changing how users search for information, potentially overshadowing traditional search engines.
Amazon's expanding ad platforms casts shadow on ad tech cottage industryAmazon's ad business is increasingly competing with established ad tech companies, introducing features that may threaten their viability.
Without Google's cookie cutoff hanging over them, buyers are lukewarm on alternative IDsThe lack of a deadline for phasing out third-party cookies is slowing the adoption of alternative identifiers in ad tech.
Amazon's DSP ambition: Becoming the first choice in programmaticAmazon's demand-side platform (DSP) is emerging as a serious competitor in programmatic advertising.Advertisers increasingly prefer Amazon DSP over traditional platforms like Google DV360 and The Trade Desk.Amazon aims to transform its DSP into the largest AI-driven buying platform for digital marketing.
How Ad Exchanges Are Helping Small Advertisers Compete With Big BrandsAd exchanges enhance targeting and reach for brands, particularly benefiting smaller companies competing in the market.
Scope3 aims to upend ad tech with an 'agentic platform' for 'effective, responsible advertising'Scope3 launched an AI-powered advertising platform to improve efficiency in ad tech.The initiative aims to address digital media buying inefficiencies.
Adalytics Investigation Exemplifies Kargo's Commitment to TransparencyBrands are at significant risk when ads appear on inappropriate websites due to inadequate screening by ad tech vendors.Kargo and TRUST X are leading examples of SSPs prioritizing brand safety and transparency.
DoubleVerify Strengthens Ad Tech Ecosystem, Makes Strategic Investment in FirstPartyCapital to Drive Industry-Wide InnovationFirstPartyCapital's investment from DoubleVerify enhances support for AI-driven ad tech startups and reinforces innovation in digital advertising.
The outlook for ad tech M&A in 2025The digital media and marketing ecosystem experienced a 13% annual increase in mergers and acquisitions.
The Wires 2025: Second Wave of Judges RevealedThe Wires awards showcase excellence in digital media, marketing, and commerce, with notable judges from diverse sectors.
Marketing Through Evolution: Insights From Natalie Bastian, Global CMO of TeadsNatalie Bastian emphasizes the evolution of her career from traditional media to ad tech, reflecting the changing media landscape.
Scope3 aims to upend ad tech with an 'agentic platform' for 'effective, responsible advertising'Scope3 launched an AI-powered advertising platform to improve efficiency in ad tech.The initiative aims to address digital media buying inefficiencies.
Adalytics Investigation Exemplifies Kargo's Commitment to TransparencyBrands are at significant risk when ads appear on inappropriate websites due to inadequate screening by ad tech vendors.Kargo and TRUST X are leading examples of SSPs prioritizing brand safety and transparency.
DoubleVerify Strengthens Ad Tech Ecosystem, Makes Strategic Investment in FirstPartyCapital to Drive Industry-Wide InnovationFirstPartyCapital's investment from DoubleVerify enhances support for AI-driven ad tech startups and reinforces innovation in digital advertising.
The outlook for ad tech M&A in 2025The digital media and marketing ecosystem experienced a 13% annual increase in mergers and acquisitions.
The Wires 2025: Second Wave of Judges RevealedThe Wires awards showcase excellence in digital media, marketing, and commerce, with notable judges from diverse sectors.
Marketing Through Evolution: Insights From Natalie Bastian, Global CMO of TeadsNatalie Bastian emphasizes the evolution of her career from traditional media to ad tech, reflecting the changing media landscape.
Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different waysAd tech must prioritize effectiveness over efficiency to combat the monetization of child sexual abuse material.
What's Really Powering Ad Tech in 2025? Insights from Women at the Forefront - ExchangeWire.comThe integration of AI-driven solutions is transforming ad tech by enhancing consumer engagement and ensuring more relevant advertising experiences.
Digest: Latest Ad Tech Acquisitions; Publishers Losing Against AI Search Engines?Interpublic Group sells R/GA to Truelink Capital and Viant Technology acquires Lockr, underscoring significant shifts in ad tech and data management.
Exclusive: DoubleVerify agrees to acquire RockerboxDoubleVerify is acquiring Rockerbox to enhance ad tech performance metrics, reflecting marketers' focus on ad spend outcomes.
Q4 in Ad Tech: M&A is So BackAd tech M&A activity surged in Q4 2024, marking significant growth and notable acquisitions.The landscape of data maturity was assessed for brands in key APAC markets.
Google and the DOJ make their final arguments in the ad tech monopoly caseThe outcome of the DOJ's case against Google's ad tech could redefine the definition of monopolistic practices in digital advertising.
Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different waysAd tech must prioritize effectiveness over efficiency to combat the monetization of child sexual abuse material.
What's Really Powering Ad Tech in 2025? Insights from Women at the Forefront - ExchangeWire.comThe integration of AI-driven solutions is transforming ad tech by enhancing consumer engagement and ensuring more relevant advertising experiences.
Digest: Latest Ad Tech Acquisitions; Publishers Losing Against AI Search Engines?Interpublic Group sells R/GA to Truelink Capital and Viant Technology acquires Lockr, underscoring significant shifts in ad tech and data management.
Exclusive: DoubleVerify agrees to acquire RockerboxDoubleVerify is acquiring Rockerbox to enhance ad tech performance metrics, reflecting marketers' focus on ad spend outcomes.
Q4 in Ad Tech: M&A is So BackAd tech M&A activity surged in Q4 2024, marking significant growth and notable acquisitions.The landscape of data maturity was assessed for brands in key APAC markets.
Google and the DOJ make their final arguments in the ad tech monopoly caseThe outcome of the DOJ's case against Google's ad tech could redefine the definition of monopolistic practices in digital advertising.
Labour's Impact on UK Ad Tech: What has changed so far? - ExchangeWire.comLabour's victory has initiated significant reforms in data protection and funding for creative industries in the UK ad tech ecosystem.
Sources: T-Mobile has held talks to buy location-based ad startup BlisBlis may finalize a $200 million deal with T-Mobile amid a wave of mergers in the ad tech sector.
With ad revenue reaching $4.4B, buyers see Walmart's retail media network as the 'one to watch'Walmart's ad revenue grew significantly, indicating a successful transition to more sophisticated ad strategies.
How ad buyers and sellers are placing their bets in 2025The ad market in 2025 presents both optimism and caution among industry executives.
UK Marketing Budgets See Shallow Rebound: IPA Bellwether Q4 2024Marketers should remain cautiously optimistic as they navigate increasing budgets amidst economic challenges and changing market dynamics in 2025.
The Stack: Omnicom Acquisition Rocks Industry; TikTok's Last Hope to Beat US Ban - ExchangeWire.comOmnicom's acquisition of Interpublic Group marks a significant consolidation in the ad tech industry.
The semantic slide of programmatic's power word: 'curation'The term 'curation' in ad tech is ambiguous, with varying definitions leading to confusion and diminishing its original meaning.
Sources: T-Mobile has held talks to buy location-based ad startup BlisBlis may finalize a $200 million deal with T-Mobile amid a wave of mergers in the ad tech sector.
With ad revenue reaching $4.4B, buyers see Walmart's retail media network as the 'one to watch'Walmart's ad revenue grew significantly, indicating a successful transition to more sophisticated ad strategies.
How ad buyers and sellers are placing their bets in 2025The ad market in 2025 presents both optimism and caution among industry executives.
UK Marketing Budgets See Shallow Rebound: IPA Bellwether Q4 2024Marketers should remain cautiously optimistic as they navigate increasing budgets amidst economic challenges and changing market dynamics in 2025.
The Stack: Omnicom Acquisition Rocks Industry; TikTok's Last Hope to Beat US Ban - ExchangeWire.comOmnicom's acquisition of Interpublic Group marks a significant consolidation in the ad tech industry.
The semantic slide of programmatic's power word: 'curation'The term 'curation' in ad tech is ambiguous, with varying definitions leading to confusion and diminishing its original meaning.
Programmatic advertising's endless cycle of reinvention and rotBrian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.
How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quoScope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.
Programmatic snafu speak, translated: a guide to the usual excusesCorporate responses to ad scandals often hide a lack of understanding and accountability.
AI Briefing: Ad tech world debates how to address CSAM concernsAd tech is facing scrutiny over brand safety issues as Congress escalates the conversation following a critical Adalytics report.
Ad Tech Briefing: The AI-powered reallocation of margin is just more of the sameThe media industry is transforming with advancements in ad tech, particularly through AI-driven brand safety tools.
Scope3's latest launch is as much about the economics of ad tech as it is about AIScope3's recent product announcements underscore a shift towards AI-driven optimization and heightened focus on brand safety in ad tech.
Programmatic advertising's endless cycle of reinvention and rotBrian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.
How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quoScope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.
Programmatic snafu speak, translated: a guide to the usual excusesCorporate responses to ad scandals often hide a lack of understanding and accountability.
AI Briefing: Ad tech world debates how to address CSAM concernsAd tech is facing scrutiny over brand safety issues as Congress escalates the conversation following a critical Adalytics report.
Ad Tech Briefing: The AI-powered reallocation of margin is just more of the sameThe media industry is transforming with advancements in ad tech, particularly through AI-driven brand safety tools.
Scope3's latest launch is as much about the economics of ad tech as it is about AIScope3's recent product announcements underscore a shift towards AI-driven optimization and heightened focus on brand safety in ad tech.
Pubstack Appoints Federico Benincasa as Chief Product Officer to Drive Innovation & GrowthFederico Benincasa appointed as chief product officer of Pubstack to enhance product development and international growth in ad tech.
Introducing the Digiday+ Ad Tech Briefing: A new way to unpack the industry's biggest storiesThe Ad Tech Briefing aims to provide deeper analysis and exclusive insights into the evolving ad tech landscape.
Major Changes: Attekmi Redesigns All of its Ad Exchange SolutionsAttekmi's ad exchange solutions have been redesigned for improved user experience and performance maximization.
Brian O'Kelley's Scope3 is promising an AI-powered ad tech reset - publishers aren't buying it yetPublishers remain skeptical about Brian O'Kelley's Scope3 ad platform despite its potential to address inefficiencies in the ad tech ecosystem.
Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparencyMarketers are increasingly focused on gaining transparency regarding ad tech fees to ensure fair practices and maximize publisher revenue.
Ties between The Trade Desk and key media agencies are weakeningAgencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.
How contextual targeting providers' pitch to brand clients and agencies has changedAdvertisers are increasingly gravitating towards contextual targeting amidst concerns over third-party cookies and ad tech issues.
How traffic shaping tools powered by real-time demand insights are redefining programmatic efficiencyProgrammatic advertising spend is rising significantly, reaching $180 billion by 2025, but faces efficiency challenges in the supply chain.
Why Index Exchange's CEO thinks curation is programmatic's biggest shake-up since header bidding - maybe even biggerCuration is poised to significantly change programmatic advertising, potentially more than header bidding.Index Exchange's Andrew Casale believes curation will transform economic dynamics and ad revenue distribution.
More Flexibility & Control: TeqBlaze Launches Redesigned SSP + AdExchangeTeqBlaze's redesigned platform enhances user control and flexibility in ad trading with advanced permissions and personalized analytics.
Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparencyMarketers are increasingly focused on gaining transparency regarding ad tech fees to ensure fair practices and maximize publisher revenue.
Ties between The Trade Desk and key media agencies are weakeningAgencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.
How contextual targeting providers' pitch to brand clients and agencies has changedAdvertisers are increasingly gravitating towards contextual targeting amidst concerns over third-party cookies and ad tech issues.
How traffic shaping tools powered by real-time demand insights are redefining programmatic efficiencyProgrammatic advertising spend is rising significantly, reaching $180 billion by 2025, but faces efficiency challenges in the supply chain.
Why Index Exchange's CEO thinks curation is programmatic's biggest shake-up since header bidding - maybe even biggerCuration is poised to significantly change programmatic advertising, potentially more than header bidding.Index Exchange's Andrew Casale believes curation will transform economic dynamics and ad revenue distribution.
More Flexibility & Control: TeqBlaze Launches Redesigned SSP + AdExchangeTeqBlaze's redesigned platform enhances user control and flexibility in ad trading with advanced permissions and personalized analytics.
The Stack: Ad Tech Acquisitions, Targeting Trouble and Publishers vs AIAcquisitions in the ad tech sector surged this week, with significant deals and scrutiny for publishers in the midst of evolving privacy concerns.
Council Post: The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel MeasurementData clean rooms enable better marketing measurement and optimization by providing a collaborative platform for data analysis.
Ad tech hopes open-source AI like DeepSeek will level the playing field with walled garden rivalsThe emergence of DeepSeek's open-source technology offers ad tech players an opportunity to create AI solutions outside the influence of major players like Google and Meta.
The Stack: Ad Tech Acquisitions, Targeting Trouble and Publishers vs AIAcquisitions in the ad tech sector surged this week, with significant deals and scrutiny for publishers in the midst of evolving privacy concerns.
Council Post: The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel MeasurementData clean rooms enable better marketing measurement and optimization by providing a collaborative platform for data analysis.
Ad tech hopes open-source AI like DeepSeek will level the playing field with walled garden rivalsThe emergence of DeepSeek's open-source technology offers ad tech players an opportunity to create AI solutions outside the influence of major players like Google and Meta.
Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidationPublicis Groupe's acquisition of Lotame enhances its global identity and data-management capabilities, particularly in AI and data strategies.
T-Mobile to acquire Vistar Media for $600MT-Mobile's acquisition of Vistar enhances its advertising capabilities in the growing out-of-home advertising sector, aiming for more personalized ad experiences.
The Stack: Outbrain and Teads Officially Merge; Google's Latest Moves - ExchangeWire.comOutbrain's acquisition of Teads highlights a significant merger in the ad tech industry.Google's policy changes raise scrutiny around its dominance and ethical stance in AI development.
Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidationPublicis Groupe's acquisition of Lotame enhances its global identity and data-management capabilities, particularly in AI and data strategies.
T-Mobile to acquire Vistar Media for $600MT-Mobile's acquisition of Vistar enhances its advertising capabilities in the growing out-of-home advertising sector, aiming for more personalized ad experiences.
The Stack: Outbrain and Teads Officially Merge; Google's Latest Moves - ExchangeWire.comOutbrain's acquisition of Teads highlights a significant merger in the ad tech industry.Google's policy changes raise scrutiny around its dominance and ethical stance in AI development.
The latest earnings round shows public markets aren't for the faint-heartedAd tech companies reported strong earnings for Q4 2024, but market reactions were negatively impacted, affecting valuations and stock prices.
Could AppLovin Stock Help You Become a Millionaire? | The Motley FoolAppLovin's transition from mobile gaming to ad tech has led to explosive growth, with over 500% stock increase in one year.
Why Perion Network Stock Is Plummeting Today | The Motley FoolPerion Network faces investor backlash from Q4 earnings miss and weak guidance, resulting in substantial stock depreciation.
Meet the Newest AI Stock in the Nasdaq-100. It Soared 2,140% in 2 Years and Is Still a Buy, According to a Wall Street Analyst. | The Motley FoolAppLovin's rapid growth and AI technology position it as a top-performing stock in the Nasdaq-100, prompting analyst optimism.
The latest earnings round shows public markets aren't for the faint-heartedAd tech companies reported strong earnings for Q4 2024, but market reactions were negatively impacted, affecting valuations and stock prices.
Could AppLovin Stock Help You Become a Millionaire? | The Motley FoolAppLovin's transition from mobile gaming to ad tech has led to explosive growth, with over 500% stock increase in one year.
Why Perion Network Stock Is Plummeting Today | The Motley FoolPerion Network faces investor backlash from Q4 earnings miss and weak guidance, resulting in substantial stock depreciation.
Meet the Newest AI Stock in the Nasdaq-100. It Soared 2,140% in 2 Years and Is Still a Buy, According to a Wall Street Analyst. | The Motley FoolAppLovin's rapid growth and AI technology position it as a top-performing stock in the Nasdaq-100, prompting analyst optimism.
The Rundown: Google Chrome's IP tracking updatesGoogle Chrome's updated policy hints at continued reliance on third-party cookies despite efforts to improve user privacy regarding IP addresses.
Ex-employee sues Apple for 'surveillance' after being forced to edit LinkedIn profile - 9to5MacA former Apple employee is suing the company for allegedly restricting his privacy and job prospects through their policies.
The Rundown: Google Chrome's IP tracking updatesGoogle Chrome's updated policy hints at continued reliance on third-party cookies despite efforts to improve user privacy regarding IP addresses.
Ex-employee sues Apple for 'surveillance' after being forced to edit LinkedIn profile - 9to5MacA former Apple employee is suing the company for allegedly restricting his privacy and job prospects through their policies.
Onetag Partners with Utiq to Bring Deterministic Telco-Powered Authentic Audiences to its Smart Curation PlatformOnetag partners with Utiq for privacy-compliant advertising leveraging first-party identifiers.
Zeno Media Appoints Sean Lozensky As Chief Information Officer - Podcaster NewsSean Lozensky appointed as Chief Information Officer at Zeno Media, aiming to enhance ad tech and streaming technology.
Attekmi Presents AdEx Enterprise: A New Ad Exchange Solution is Coming SoonAttekmi is launching AdEx Enterprise, a highly scalable ad exchange platform with extensive features and premium support for enhanced media trading.
DeepSeek, OpenAI and the AI Bubble: Is the Growth Sustainable?AI is transforming ad tech with significant efficiency gains, but its rapid advancement raises questions about sustainability.
Amid uncertainty, ad tech mavens turn to startupsAd tech companies are investing in startups to adapt to a changing landscape, emphasizing the importance of first-party data and automation.
DeepSeek, OpenAI and the AI Bubble: Is the Growth Sustainable?AI is transforming ad tech with significant efficiency gains, but its rapid advancement raises questions about sustainability.
Amid uncertainty, ad tech mavens turn to startupsAd tech companies are investing in startups to adapt to a changing landscape, emphasizing the importance of first-party data and automation.
IPG CEO caught Omnicom CEO 'with his trousers down': S4 Capital's Martin Sorrell casts further doubt on IPG's $13B price tagMartin Sorrell questions the validity of Omnicom's $13B acquisition of IPG, suggesting it's a risky purchase given declining revenue and lost clients.
Council Post: Battle Of The Backends: What Do The CTV OS Wars Mean For AdTech?The evolution of CTV has transformed it into a competitive arena with distinct operating systems enhancing viewer experience.
Mediaocean acquires Innovid to sharpen focus on creative, CTVMediaocean acquires Innovid for $500M to create a new omnichannel ad-tech platform focused on CTV capabilities and independent from Google.
Future of TV Briefing: The case for and against The Trade Desk's CTV platformThe Trade Desk is set to launch its CTV platform, Ventura, to tackle inefficiencies in advertising while competing against major brands next year.
Council Post: Battle Of The Backends: What Do The CTV OS Wars Mean For AdTech?The evolution of CTV has transformed it into a competitive arena with distinct operating systems enhancing viewer experience.
Mediaocean acquires Innovid to sharpen focus on creative, CTVMediaocean acquires Innovid for $500M to create a new omnichannel ad-tech platform focused on CTV capabilities and independent from Google.
Future of TV Briefing: The case for and against The Trade Desk's CTV platformThe Trade Desk is set to launch its CTV platform, Ventura, to tackle inefficiencies in advertising while competing against major brands next year.
Martech, digital content, and ad tech deals hit 5-year high in 2024In 2024, there were 414 mergers and acquisitions, with a notable increase in marketing technology (martech) deals.The total M&A activity shows significant growth, particularly in tech sectors, suggesting favorable conditions for deal-making.
T-Mobile has held talks to buy Vistar MediaT-Mobile is pursuing Vistar Media to bolster its presence in the advertising industry and diversify revenue sources.
Martech, digital content, and ad tech deals hit 5-year high in 2024In 2024, there were 414 mergers and acquisitions, with a notable increase in marketing technology (martech) deals.The total M&A activity shows significant growth, particularly in tech sectors, suggesting favorable conditions for deal-making.
T-Mobile has held talks to buy Vistar MediaT-Mobile is pursuing Vistar Media to bolster its presence in the advertising industry and diversify revenue sources.
DOJ wraps up ad tech trial: Google is "three times" a monopolistGoogle is accused of monopolistic practices in ad tech, disadvantaging competitors and harming publishers reliant on its services.
Google vs DoJ: What's the Impact of the Proposed Action?The DOJ's proposed remedies aim to combat Google's monopolistic practices by considering divestitures and stricter regulations on data sharing and market access.
Google's ad tech empire rests on how well it can make these key argumentsGoogle is facing serious antitrust scrutiny from the U.S. Justice Department regarding its dominance in ad tech.
Forrester's SSP Wave Lists The Top 10 SSPs - With Google At The Bottom (Really) | AdExchangerGoogle's ad tech platform downgrade reflects a lack of innovation and market pressures, moving from a leader to a challenger in SSP rankings.
The Stack: Latest Ad Tech Acquisitions; Google and Apple in Antitrust SpotlightAd tech consolidation continues with The Trade Desk acquiring Sincera and T-Mobile acquiring Vista Media.UK regulators are intensifying scrutiny on Google and Apple regarding competition laws.
Canada's antitrust watchdog files lawsuit against Google over its ad businessCanada's Competition Bureau is suing Google for anticompetitive conduct in online advertising, seeking the sale of twin ad tech services.
DOJ wraps up ad tech trial: Google is "three times" a monopolistGoogle is accused of monopolistic practices in ad tech, disadvantaging competitors and harming publishers reliant on its services.
Google vs DoJ: What's the Impact of the Proposed Action?The DOJ's proposed remedies aim to combat Google's monopolistic practices by considering divestitures and stricter regulations on data sharing and market access.
Google's ad tech empire rests on how well it can make these key argumentsGoogle is facing serious antitrust scrutiny from the U.S. Justice Department regarding its dominance in ad tech.
Forrester's SSP Wave Lists The Top 10 SSPs - With Google At The Bottom (Really) | AdExchangerGoogle's ad tech platform downgrade reflects a lack of innovation and market pressures, moving from a leader to a challenger in SSP rankings.
The Stack: Latest Ad Tech Acquisitions; Google and Apple in Antitrust SpotlightAd tech consolidation continues with The Trade Desk acquiring Sincera and T-Mobile acquiring Vista Media.UK regulators are intensifying scrutiny on Google and Apple regarding competition laws.
Canada's antitrust watchdog files lawsuit against Google over its ad businessCanada's Competition Bureau is suing Google for anticompetitive conduct in online advertising, seeking the sale of twin ad tech services.
Amazon offers ad tech to retailers in retail media land grabAmazon's Retail Ad Service enables other retailers to manage custom ad campaigns using advanced technologies without heavy investment.
Relevancy at scale is a New Year's resolution brands can achieveMarketers must innovate to navigate the challenges of privacy changes and consumer behavior shifts, necessitating a full-funnel advertising strategy.
A sign of things to come: Experian's acquisition of Audigent highlights curation's rising influenceExperian's acquisition of Audigent signifies a strategic advancement in the marketing data and identity sector, crucial for adapting to industry changes.
Experian: The SSA We Never KnewExperian evolves by acquiring Audigent, enhancing signal distribution and media management capabilities.This acquisition positions Experian uniquely in the growing ad tech curation market.
A sign of things to come: Experian's acquisition of Audigent highlights curation's rising influenceExperian's acquisition of Audigent signifies a strategic advancement in the marketing data and identity sector, crucial for adapting to industry changes.
Experian: The SSA We Never KnewExperian evolves by acquiring Audigent, enhancing signal distribution and media management capabilities.This acquisition positions Experian uniquely in the growing ad tech curation market.
Mediaocean deepens ties to IPG, Omnicom and WPP as ad-tech ambitions growMediaocean launched a certified service partner program to enhance agency integration with its ad-tech solutions.