The 2025 Imperva Bad Bot Report reveals a dramatic increase in automated internet traffic, now exceeding human traffic. Malicious bots constitute 37% of total traffic, up from 32% in 2023, largely due to accessible AI tools that empower less experienced cybercriminals to execute attacks more effectively. The travel sector is predicted to face the most significant impact in 2024, with bot attacks rising to 27% of total incidents. Additionally, API-focused attacks are increasing, with 44% of advanced bot traffic targeting API vulnerabilities, creating new avenues for payment fraud and data breaches.
The increase in AI-driven bot creation has major consequences for companies worldwide, with automated traffic now accounting for more than half of all web activity.
Malicious bots now make up 37 percent of all internet traffic, reflecting a significant increase from 32 percent in 2023.
The travel sector will be the most affected by bot attacks in 2024, accounting for 27 percent of all attacks.
AI tools have drastically lowered the threshold for cybercriminals, allowing less advanced actors to carry out more attacks with ease.
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