Google has launched a new AI mode in its search engine designed to provide users with an interactive experience similar to conversing with an expert. This feature, announced during the company's annual developers conference, is part of Google's strategy to maintain its dominance in online search amid rising competition from AI services like ChatGPT. Additionally, the company is developing augmented reality glasses in partnership with Warby Parker and Gentle Monster, aiming to innovate after the failed Google Glass experience. The move signifies a new phase in AI integration as Google seeks to improve user experience and efficiency in searching.
With more advanced reasoning, you can ask AI both longer and more complex queries," Pichai told the audience.
The incorporation of the company's Gemini chatbot into its search signalled a 'new phase of the AI platform shift.'
Google hopes to compete against Meta's AI-powered glasses made with Ray-Ban.
This should mean less time spent browsing the web itself, and more time spent conversing with AI.
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