#augmented-reality

#augmented-reality

Snap (SNAP) CEO Evan Spiegel has spent around $3 billion developing Spectacles, which are the social media company's augmented reality glasses. Indeed, he believes that they are an essential part of Snap's future. However, despite this massive investment, Spectacles have yet to find mainstream success. Now, Snap is considering raising outside funding to help the product better compete with rivals like tech giant Meta (META), according to The Information.

iOS 26 introduces an extensive design redesign and offers a feature called 'Spatial Scenes,' which adds a 3D effect to almost any 2D photo by creating a hologram-like appearance.

Google Maps features a Live View augmented reality tool, aiding pedestrians, cyclists, and public transport users by overlaying navigation directions on real-world environments.

Meta Platforms leads the nascent smart glasses market, which tripled in size last year and is forecast to grow faster than 60% annually through 2029.

Apple Vision Pro represents an extreme effort to integrate technology into daily life, augmenting experiences and personal realities. Such devices encapsulate efforts to enhance human interaction with the world.

Meta's Audio-Visual Dyadic Motion Models utilize audio inputs from two individuals or language models to generate realistic facial expressions and body gestures, enhancing virtual interactions.

Xreal is promoting a limited-time trade-in offer where users can exchange any pair of glasses for cashback up to $475 towards purchasing Xreal One or One Pro glasses.

The UTRACK glasses obliterate the conventional AR paradigm by offering a genuine sensory enhancement tool through technology like military-grade thermal imaging and AI-powered object recognition.

Starting this month, Snapchat users can go into the Snap Map to see American Eagle's 800 U.S. locations pop up alongside the locations of their friends. Tapping on a store brings up content from American Eagle, including information on that store, Stories from the brand, creator videos and even localized product recommendations.

AR-guided surgeries and training in healthcare enhance precision and outcomes by integrating technology into clinical practice. Virtual classrooms transform education, allowing remote learning and interactive experiences in real-time.

The Pampers AR Storybook project, featuring augmented reality storytelling, addresses the critical issue of early literacy, aiming to change the fact that millions of children haven't been read to.

The custom manhole covers must reflect the players' unique paths and story, and MLB plans to celebrate their contributions to the sport with local artistry.

What inspired the creation of INAIR was a deep understanding of evolving technology and user needs, and a vision for practical AR applications.