The rise of generative AI products, particularly chatbots, has raised significant concerns among news publishers and journalists regarding the survival of the media industry. Research indicates that Google's AI Overviews have drastically reduced traffic to external websites by over 34%, presenting an existential threat. This decline in visitors is causing financial strain, with some media companies experiencing layoffs attributed to these shifts. While specialized publishers may have some protection, the overall landscape poses grave risks as AI replaces traditional search methods for a significant portion of users.
According to one comprehensive study, Google's AI Overviews...has already reduced traffic to outside websites by more than 34 percent.
Not all publishers are at equal risk: Those that primarily rely on general-interest readers who come in from search engines...may be in worse shape than specialized publishers.
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