"Dalporto sees AI as a key part of the company's toolkit in addressing some of the challenges that its roughly 13,500 employees across its 300-plus stores might encounter. This summer, the company launched a chatbot called Rig Advisor to help customers find the right products. And in November, it rolled out an employee training tool called Pitch Practice that simulates customer interactions."
""If you're a nonprofit, you're allowed to buy sales-tax-free. There are 50 different sets of laws and regulations in 50 different states; it's very complicated, and it takes a long time," he added. "We've used AI to automate that entire thing, and it's gone from, like, two hours to a couple of minutes to do one of those transactions."AI is also generating professional-quality images of used instruments, instead of setting up studio lighting in stores, he added."
Store associates often specialize in specific genres or instruments and can be unavailable when customers seek help. Gabe Dalporto positions AI as a tool to address operational and service gaps across roughly 13,500 employees in 300-plus stores. The retailer launched Rig Advisor, a chatbot for product selection, and Pitch Practice, an employee training simulator. AI automates complex sales-tax-free transactions by encoding state-by-state rules, cutting processing time from about two hours to a couple of minutes. AI also generates professional-quality images of used instruments, and the company is integrating AI into call centers and software development to free associates for customer-facing work.
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