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1 week agoHoliday shopping is starting earlier in the year | MarTech
AI is becoming central to how people shop, and the holiday shopping season is no longer confined to Black Friday and Cyber Monday but is spreading across a longer, more dynamic calendar. Those are two of the findings from Klaviyo's " 2025 Black Friday Cyber Monday (BFCM) Forecast " (registration required), a global study of 7,000 consumers. While Black Friday and Cyber Monday remain the biggest moment of the year for brands, they're no longer the only ones that matter.
E-Commerce