"The AI hype fueled by the launch of ChatGPT at the end of 2022 has only accelerated. Organizations, however, have yet to see much ROI on their mounting investment in the technology -- but experts say that wait may be over in the new year. Based on promises of AI's potential to dramatically optimize operations through new developments in the space, including models that are smarter, cheaper, multimodal, better at reasoning, and even autonomous, business leaders have funneled money into related expenses."
"But a look back at 2025 reveals a common thread: AI's potential to dramatically optimize operations has not yet been realized across the board. Most memorably, a now-infamous MIT study found that 95% of businesses weren't seeing an ROI from their generative AI spend, with only 5% of integrated AI pilots extracting millions in value. While the criteria for returns are narrowly defined, which partially explains the high percentage, it is still indicative of a wider trend."
AI momentum accelerated after ChatGPT's late-2022 launch, driving vast corporate spending. Global corporate AI investment reached $252.3 billion in 2024 and US private AI investment reached $109.1 billion. Despite heavy spending, most organizations have not realized substantial ROI; a MIT study found 95% of businesses were not seeing ROI from generative AI, while 5% of integrated pilots extracted millions in value. A small cohort converted AI into outsized value through new revenue pools, business models, and valuation premiums. Analysts predict 2026 will mark a shift as smarter, cheaper, multimodal, more reasoning-capable and autonomous models, plus AI agents and commerce opportunities, enable broader value capture.
Read at ZDNET
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