#roi

#roi

A recent MIT report, titled "The GenAI Divide: State of AI in Business 2025," reveals that while U.S. businesses have collectively invested between $35 billion and $40 billion in AI initiatives, almost all of them (95%) are seeing zero return on their investments or no measurable impact on profits. Only 5% are seeing "value" from AI.

Many marketers are learning that bigger isn't always better when it comes to influence. Campaigns involving nano-influencers can cost a fraction of those that involve celebrities or macro-influencers.

Many companies fall into the trap of spending their budget on advanced analytics and visualization tools without focusing on reporting that can illustrate business impact.

Investing 8-12% of total revenue in marketing is a solid rule of thumb according to the U.S. Small Business Administration (SBA). Companies aiming for rapid growth may surpass this range, with leading brands like Hims & Hers and Expedia reportedly allocating close to 50% of their revenue to marketing efforts.

Ads with strong creative deliver roughly 30% higher ROI than average, yet many brands aren't capitalizing on this significant opportunity.

"Most agentic AI projects right now are early stage experiments or proof of concepts that are mostly driven by hype and are often misapplied," said Anushree Verma, Senior Director Analyst at Gartner.

Effective marketing requires a clear alignment with business objectives and customer needs, as there are common pitfalls that can lead to miscalculations in strategy.

Gartner's Spend Survey shows flat marketing budgets for 2025 at 7.7% of revenue, urging CMOs to optimize every dollar amidst pressures to do more with less.

In Google Analytics 4, understanding attribution models is crucial for accurately assessing marketing performance, as each model can yield different insights from the same data.

Unlike costly renovations with lower return on investment (ROI), a fresh coat of paint is a low-cost update that can increase sale price and shorten time on the market.

According to a recent study, 76% of marketers report that automation boosts ROI.

The digital transformation has led to 'popcorn thinking,' which has indirectly shaped a non-linear journey. Potential customers navigate circular loops, freely entering or exiting any phase.

A Reddit user calculates that after paying into Social Security, the benefits received are significantly lower than what could have been earned by investing that money.

The problem? Many marketers fall into the ROI trap; they either misattribute conversions, focus on short-term gains or struggle to quantify the impact of their brand-building efforts.

Gone are the days when sponsors would pay just to have their name printed on a program or displayed on a PowerPoint slide.