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fromSecuritymagazine
4 days ago

Reframing ROI in Cybersecurity: From Cost Center to Business Enabler

The real ROI of cybersecurity lies in reduced risk exposure, avoided costs from downtime or data breaches, regulatory compliance, preserved customer trust, and operational continuity during adverse events.
Privacy professionals
#marketing
Marketing tech
fromSocial Media Today
4 months ago

TikTok Shares New Insight into ROI of Short and Long-Term- Ad Campaigns

TikTok is highly effective for generating revenue, with an average ROI of 11.8.
Consistent engagement on TikTok leads to sustained sales growth for brands.
Marketing tech
fromSocial Media Today
4 months ago

TikTok Shares New Insight into ROI of Short and Long-Term- Ad Campaigns

TikTok is highly effective for generating revenue, with an average ROI of 11.8.
Consistent engagement on TikTok leads to sustained sales growth for brands.
more#marketing
fromChannelPro
1 week ago

AI adoption is finally driving ROI for B2B teams in the UK and EU

Nearly two-thirds of B2B revenue leaders in the UK and Europe report first year ROI from AI adoption, with 19% achieving it within three months.
Business
#marketing-strategies
Online marketing
fromVerticalResponse
4 months ago

Mastering Email Marketing: Top Tips and Strategies for 2025

Email marketing is highly cost-effective, providing an average ROI of $36 for every $1 spent.
Personalizing and segmenting emails improves customer engagement and boosts conversion rates.
Legal compliance is crucial in email marketing to maintain trust and prevent penalties.
Online marketing
fromVerticalResponse
4 months ago

Mastering Email Marketing: Top Tips and Strategies for 2025

Email marketing is highly cost-effective, providing an average ROI of $36 for every $1 spent.
Personalizing and segmenting emails improves customer engagement and boosts conversion rates.
Legal compliance is crucial in email marketing to maintain trust and prevent penalties.
more#marketing-strategies
fromTheregister
2 weeks ago

Gradient Labs CEO: don't pay for AI support failures

Masin argues that companies using AI agents for customer support should only pay when the bot does its job, creating operational efficiency and incentive for improvement.
Artificial intelligence
#investment
fromIT Pro
3 weeks ago
Artificial intelligence

'Agent washing' is here: Most agentic AI tools are just 'repackaged' RPA solutions and chatbots - and Gartner says 40% of projects will be ditched within two years

fromIT Pro
3 weeks ago
Artificial intelligence

'Agent washing' is here: Most agentic AI tools are just 'repackaged' RPA solutions and chatbots - and Gartner says 40% of projects will be ditched within two years

more#investment
#digital-marketing
Marketing tech
fromExchangewire
4 months ago

Lumen's Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics - ExchangeWire.com

Attention metrics allow advertisers to optimize campaigns and reduce wasted spending.
The shift from viewability to attention improves understanding of actual ad viewer engagement.
Marketing tech
fromForbes
4 months ago

How To Transform Social Marketing Into A Predictable Revenue Channel

Creator marketing must evolve from traditional vanity metrics to measurable impact across the customer journey.
Sophisticated attribution models are essential for understanding long-term brand value in creator marketing.
Marketing tech
fromRubyflow
4 months ago

How a PPC Company in Bangalore Can Maximize Your ROI

PPC advertising is crucial for immediate visibility and high ROI.
Partnering with a specialized PPC agency can improve campaign effectiveness.
Marketing tech
fromMarTech
3 months ago

The skills marketers need in 2025 and beyond | MarTech

Marketers need to bridge skill gaps in digital, analytics, and compliance to thrive in future roles.
Marketing tech
fromwww.thedrum.com
4 months ago

The difference between advertisers who win & those who don't is great measurement

Next-generation analytics will be crucial for UK marketers by 2025, enabling them to measure performance effectively and prove their ROI.
Marketing tech
fromFast Company
4 months ago

Why HR's future looks like marketing's past

HR leaders must now demonstrate the value of tech-driven people programs, akin to the earlier challenges faced by marketing teams.
Marketing tech
fromExchangewire
4 months ago

Lumen's Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics - ExchangeWire.com

Attention metrics allow advertisers to optimize campaigns and reduce wasted spending.
The shift from viewability to attention improves understanding of actual ad viewer engagement.
Marketing tech
fromForbes
4 months ago

How To Transform Social Marketing Into A Predictable Revenue Channel

Creator marketing must evolve from traditional vanity metrics to measurable impact across the customer journey.
Sophisticated attribution models are essential for understanding long-term brand value in creator marketing.
Marketing tech
fromRubyflow
4 months ago

How a PPC Company in Bangalore Can Maximize Your ROI

PPC advertising is crucial for immediate visibility and high ROI.
Partnering with a specialized PPC agency can improve campaign effectiveness.
Marketing tech
fromMarTech
3 months ago

The skills marketers need in 2025 and beyond | MarTech

Marketers need to bridge skill gaps in digital, analytics, and compliance to thrive in future roles.
Marketing tech
fromwww.thedrum.com
4 months ago

The difference between advertisers who win & those who don't is great measurement

Next-generation analytics will be crucial for UK marketers by 2025, enabling them to measure performance effectively and prove their ROI.
Marketing tech
fromFast Company
4 months ago

Why HR's future looks like marketing's past

HR leaders must now demonstrate the value of tech-driven people programs, akin to the earlier challenges faced by marketing teams.
more#digital-marketing
#real-estate
fromSFGATE
1 month ago
Renovation

The Tariff-Proof Renovation That Costs Less Than $1,000 but Will Still Transform Your Home

fromSFGATE
1 month ago
Renovation

The Tariff-Proof Renovation That Costs Less Than $1,000 but Will Still Transform Your Home

more#real-estate
#digital-transformation
more#digital-transformation
#marketing-strategy
Marketing tech
fromMarTech
4 months ago

How to build use cases to break down customer data silos | MarTech

Marketers play a crucial role in dismantling customer data silos through deep insights and impactful use cases.
Marketing tech
fromMarTech
4 months ago

How to inflation-proof your marketing in 2025 | MarTech

Businesses must adapt their marketing strategies to survive inflation by leveraging data and innovation instead of merely cutting costs.
Social media marketing
fromMiami Herald
4 months ago

2025 influencer marketing costs on YouTube, Instagram, and TikTok

Influencer marketing can yield impressive ROI if budgeted correctly.
Costs vary widely and depend on multiple factors.
Emerging influencers may offer free collaborations, but established ones expect fair compensation.
more#marketing-strategy
#business-strategy
fromZDNET
1 month ago
Artificial intelligence

4 ways business leaders are using AI to solve problems and create real value

Software development
fromBusiness Matters
4 months ago

Long-Term Savings: How Investing in Custom Software Reduces Costs Over Time

ROI is the foremost concern for business managers, emphasizing the need for effective software solutions.
Custom software often provides better long-term value than cheaper, less effective options.
Artificial intelligence
fromZDNET
1 month ago

4 ways business leaders are using AI to solve problems and create real value

AI is poised to transform work practices, but many organizations struggle to see measurable ROI from their investments.
more#business-strategy
#marketing-automation
Marketing tech
fromAWeber
1 month ago

Marketing Automation Workflow: Examples, Templates, and How to Build Your Own

Marketing automation workflows enhance efficiency by simplifying repetitive tasks and improving engagement with audiences.
Marketing tech
fromMarTech
3 months ago

8 challenges for marketing teams navigating the MAP market | MarTech

Marketing automation platforms (MAPs) are crucial but face challenges that affect their effectiveness and ROI for marketing teams.
Marketing tech
fromAWeber
1 month ago

Marketing Automation Workflow: Examples, Templates, and How to Build Your Own

Marketing automation workflows enhance efficiency by simplifying repetitive tasks and improving engagement with audiences.
Marketing tech
fromMarTech
3 months ago

8 challenges for marketing teams navigating the MAP market | MarTech

Marketing automation platforms (MAPs) are crucial but face challenges that affect their effectiveness and ROI for marketing teams.
more#marketing-automation
#learning-and-development
more#learning-and-development
fromSFGATE
1 month ago

Kentucky Home Flippers Are Averaging $85K in Profits-Here's Where They're Winning

Kentucky boasts a 7% return on investment (ROI) for home flippers in 2024, translating into an average gross profit of $85,000 per flip, making it attractive for investors.
Renovation
#ai-integration
fromInfoWorld
3 months ago
Business intelligence

Measuring success in dataops, data governance, and data security

Data leaders need KPIs that demonstrate the business value of data initiatives.
A lack of clear metrics hampers ROI assessment for data investments.
fromEntrepreneur
2 months ago
Artificial intelligence

Stop Building AI That Slows People Down | Entrepreneur

AI must provide real value to avoid becoming obsolete.
A significant percentage of GenAI deployments fail to meet ROI expectations.
Companies need to integrate AI in ways that enhance productivity.
Business intelligence
fromInfoWorld
3 months ago

Measuring success in dataops, data governance, and data security

Data leaders need KPIs that demonstrate the business value of data initiatives.
A lack of clear metrics hampers ROI assessment for data investments.
Artificial intelligence
fromEntrepreneur
2 months ago

Stop Building AI That Slows People Down | Entrepreneur

AI must provide real value to avoid becoming obsolete.
A significant percentage of GenAI deployments fail to meet ROI expectations.
Companies need to integrate AI in ways that enhance productivity.
more#ai-integration
fromSkift Meetings
2 months ago

Commerce, Not Content, Drives Events, New Freeman Report Finds

Face-to-face events are today's public square. As uncertainty grows along with the challenges of AI and disinformation, gathering together and having conversations in person fosters trust.
Marketing tech
#marketing-effectiveness
fromMarTech
2 months ago
Marketing tech

Why don't martech vendors provide a tool for the metric that matters? | MarTech

Marketing tech
fromMarTech
2 months ago

Why don't martech vendors provide a tool for the metric that matters? | MarTech

Incremental sales are essential for measuring true marketing effectiveness, contrasting traditional attribution methods that can misrepresent results.
more#marketing-effectiveness
#engagement
more#engagement
fromeLearning Industry
3 months ago

Customer Training To Meet Rising Customer Expectations

Exploring the ROI of customer training highlights the increasing importance of customer education as a means to enhance experiences and bolster business retention.
Business intelligence
fromeLearning Industry
3 months ago

eBook Launch: L&D Training Needs Analysis Template For Targeted Learning

Training needs analysis is crucial for aligning L&D with business objectives, maximizing ROI, and ensuring training is truly the solution to skill gaps.
Online Community Development
fromSfgate
4 months ago

Google Ads Call Tracking Explained: Setup & Best Practices

Measuring ad effectiveness through call tracking provides crucial insights into digital advertising performance, helping optimize strategies and improve return on investment.
Marketing tech
Marketing
fromAdweek
5 months ago

Brands Are Learning How To Make Immersive Experiences Pay Off

Marketers should focus on tangible use cases for immersive technology to engage consumers and drive ROI.
fromDigiday
7 months ago

When it comes to TV, advertisers shouldn't conflate effectiveness with efficiency

The confusion between effectiveness and efficiency in TV advertising is not just semantics; it impacts the clarity with which advertisers can strategize their media mixes today and tomorrow.
Marketing
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