The Wondercraft report, 'AI in Content Creation 2025', reveals that AI is crucial for creators, marketers, and educators, with over 80% of respondents leveraging AI. The primary reason cited is time-saving, and AI is increasingly seen as a creative partner. The report indicates that video dominates use cases at 52%, while audio and other formats are emerging. In advertising, AI applications enhance content production and testing, confirming its pivotal role across various media types, highlighting a global trend with a faster adoption in the U.S.
For many creators, AI isn't just a tool to get things done faster. It's part of how they explore ideas, adapt content for different formats, and build more personalized, scalable experiences. This supports the view that AI is becoming a creative co-pilot, rather than a mere productivity tool.
AI is described as 'the connective tissue' in creativity across multiple media types.
The key finding: Over 80% of respondents use AI in some aspect of the creative process. Saving time is the leading motivation for using AI.
AI in advertising reveals that ad creators and agency teams rely on AI to produce and test and adapt content quickly - 85% of respondents confirmed this finding.
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