Almost 3 in 4 consumers believe AI could make the entire advertising industry obsolete, transitioning to bots marketing to AI assistants. 8 out of 10 anticipate marketers targeting digital shopping assistants instead of humans.
Consumer expectations include AI impacting body image, including beauty standards and plastic surgery trends. AI-generated models and media imagery may influence how real humans are perceived.
Anticipated AI enhancements: personalizing interactive stories, including AI friends in narratives. Consumers predict creating tailored rom coms and sci-fi adventures to match their moods.
Forecasts suggest using AI simulations for major life decisions by 2030, such as buying homes or stocks. Expectations include simulating health impacts, testing culinary skills through digital simulations.
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