"A good place to start finding answers is the most recent State of the Bots report from AI startup TollBit. For publishers that are feeling the heat of AI, it attaches real numbers to the presence of AI in the media ecosystem and how quickly it's growing. And while the rise of AI bots is a worrisome trend to those in the content business, it may also be an opportunity."
"In the interest of maximizing that opportunity, TollBit is doing more with this report than simply offering up charts and graphs. It's also taking a stand, arguing that AI bots that crawl the internet should at the very least identify themselves to the sites they visit and scrape. The company is openly calling for regulation to force the issue, something CEO Toshit Panagrahi told me back in June."
AI bots are increasingly scraping web content, raising concerns among publishers about lost value and legal action. TollBit's State of the Bots report provides measurements of AI bot presence, growth, and behavior across the media ecosystem. Some bots ignore the Robots Exclusion Protocol and do not self-identify, prompting calls for regulation and identification requirements. There is a distinction between user-agent bots that perform tasks for users and training or search bots, affecting how companies classify them. Publishers are considering blocking bots, assessing which content types are most vulnerable, and exploring ways to monetize or require payment from AI services.
Read at Fast Company
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