#publishers

#publishers

Publishers are picking up new vibes from Meta, which they believe signal that the platform may be changing its stance on AI licensing. So far, it's more rhetoric than reality. Nevertheless, if it were to come to fruition, it could reset the dynamic between Meta and publishers, many of whom still feel burned by years of declining referral traffic from the platform.

Diversity efforts are slow but steady, with reports indicating that major publishers like The New York Times, Hearst, and Condé Nast are making marginal improvements.

"If you've used a computer use agent, you can just say, 'go research a bunch of accounts for me, or I'm going to log you into my LinkedIn.' And the key is, you can get up and walk away."

Last year, Facebook moved away from a revenue-share payout model that paid publishers based on the performance of ads in content, transitioning to a model that rewards creators based on content performance itself. This shift has effectively changed how publishers engage with the platform, focusing more on the content they create for Facebook.