"In fact, around 80% of leaders believe that GenAI can deliver a competitive edge. However, many of you might ask: Why do we need a separate AI strategy when we already have a business strategy that includes AI tactics? Having a handful of AI marketing ideas in place for the new year isn't the same as crafting an entire Artificial Intelligence strategy that supports all departments."
"Such a strategy outlines exactly how AI helps different departments gather insights, enhance efficiency, improve customer engagement, attract new leads, and close deals faster. This way, you earn trust, stand out in crowded markets, and position your company as category leaders before buying decisions are even made. Additionally, a well-crafted AI business strategy helps leadership equip their teams with the right tools, infrastructure, and various resources they need."
Artificial Intelligence is transforming business operations and jobs similarly to the internet's early impact. Around 80% of leaders believe GenAI can deliver a competitive edge. A separate, enterprise-wide AI strategy goes beyond isolated tactics and defines how AI supports every department to gather insights, improve efficiency, enhance customer engagement, attract leads, and accelerate deal closure. Leadership must provide tools, infrastructure, and resources while keeping strategies agile to replace tools when needed. Strategies must address ethical considerations, transparency, and bias. Competitive advantage requires immersive AI adoption and continuous upskilling rather than reliance on tools alone.
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