Artificial Intelligence (AI) tools like ChatGPT and MidJourney are transforming the retail industry's B2B creatives by reshaping traditional job roles. A Forrester survey indicates significant fears of job displacement, with 36% of workers worried about losing their positions in the next decade. However, it's expected that AI will primarily transform existing job responsibilities, affecting around 11 million workers. Creative teams in B2B marketing are utilizing AI for diverse applications, including content generation and product photography, leading to increased efficiency in workflows, particularly in editing.
The presence of AI in B2B retail has caused significant shifts in job roles rather than outright job displacement, emphasizing job evolution over elimination.
Industry experts acknowledge that while AI tools might eliminate some positions, the predominant effect will be on reshaping tasks for over 11 million workers.
Veteran photographer Jennifer Silverberg highlights AI's role in improving efficiency during post-production, enabling professionals to reduce editing times significantly.
Surveys indicate that while 36% of workers fear job loss due to AI, a brighter perspective shines through with the potential for evolving job roles.
Collection
[
|
...
]