Anthropic, OpenAI rivalry spills into new Super Bowl ads as both fight to win over AI users
Briefly

Anthropic, OpenAI rivalry spills into new Super Bowl ads as both fight to win over AI users
"Anthropic is airing a pair of TV commercials during Sunday's game that ridicule OpenAI for the digital advertising it's beginning to place on free and cheaper versions of ChatGPT. While Anthropic has centered its revenue model on selling Claude to other businesses, OpenAI has opened the doors to ads as a way of making money from the hundreds of millions of consumers who get ChatGPT for free."
"Anthropic's commercials humorously mock the dangers of manipulative chatbots - represented as real people speaking in a stilted and unnaturally effusive tone - that form a relationship with a user before trying to hawk a product. The commercials end with a written message - "Ads are coming to AI. But not to Claude." - followed by the opening beat and lyrics of the Dr. Dre song "What's the Difference.""
Anthropic and OpenAI face intensifying competition to demonstrate sustainable, profitable AI businesses rather than continued losses. The rivalry focuses on winning corporate customers seeking productivity gains and on monetizing large consumer bases. Anthropic is promoting Claude to businesses and purchased Super Bowl ads that mock the introduction of advertising on free and lower-cost ChatGPT versions. OpenAI uses advertising to monetize hundreds of millions of free users. OpenAI CEO Sam Altman publicly criticized Anthropic's ads and emphasized ChatGPT's larger user base. Anthropic traces its origins to a 2021 split from OpenAI and emphasizes safety in advanced AI development.
Read at www.fox23.com
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