How deep learning is transforming advertising with precision, privacy and performanceAdvertisers should assess paid impressions against five essential questions to ensure their investment is justified.
Navigating Ad Restrictions: The Role of Facebook Agency Accounts in Large-Scale Campaign ManagementFacebook's ad restrictions hinder effective brand scaling despite its vast user base, necessitating agency account management for optimal campaign performance.
Home Depot's Retail Media Chief Puts Suppliers At The CenterHome Depot's advertising network, Orange Apron Media, focuses on enhancing supplier experiences alongside customer interactions.
Microsoft Mixing Ads & Organic Results In Bing SearchMicrosoft is testing placing ads in Bing search results mixed with organic results, following Google's dynamic ad placement approach.
More bang, fewer bucks: Budgeting for paid digital marketingGenerating traffic and leads is a top marketing challenge that necessitates effective budget management in a competitive, high-cost digital landscape.
Scale your CPG advertising strategy in 2025: The synergy of DOOH + retail mediaDOOH enhances retail media effectiveness by bridging broad awareness with targeted consumer messages before the point of sale.
How deep learning is transforming advertising with precision, privacy and performanceAdvertisers should assess paid impressions against five essential questions to ensure their investment is justified.
Navigating Ad Restrictions: The Role of Facebook Agency Accounts in Large-Scale Campaign ManagementFacebook's ad restrictions hinder effective brand scaling despite its vast user base, necessitating agency account management for optimal campaign performance.
Home Depot's Retail Media Chief Puts Suppliers At The CenterHome Depot's advertising network, Orange Apron Media, focuses on enhancing supplier experiences alongside customer interactions.
Microsoft Mixing Ads & Organic Results In Bing SearchMicrosoft is testing placing ads in Bing search results mixed with organic results, following Google's dynamic ad placement approach.
More bang, fewer bucks: Budgeting for paid digital marketingGenerating traffic and leads is a top marketing challenge that necessitates effective budget management in a competitive, high-cost digital landscape.
Scale your CPG advertising strategy in 2025: The synergy of DOOH + retail mediaDOOH enhances retail media effectiveness by bridging broad awareness with targeted consumer messages before the point of sale.
Google Testing Three Rows Of Google Shopping AdsGoogle is testing three rows of Shopping Ads in search results.This change has been noted on desktop search, expanding from mobile's two rows.
Google Testing Local Pack Ads Without Review StarsGoogle is testing the display of local ads in the local pack without review stars.
Google Testing Three Rows Of Google Shopping AdsGoogle is testing three rows of Shopping Ads in search results.This change has been noted on desktop search, expanding from mobile's two rows.
Google Testing Local Pack Ads Without Review StarsGoogle is testing the display of local ads in the local pack without review stars.
'Don't Work at Anduril' Recruitment Campaign Goes Viral | EntrepreneurAnduril Industries uses unconventional advertising to recruit tech talent for their defense contracts, emphasizing their distinct company culture.
3 Reasons Messi's Apple TV Super Bowl Ad Worked So WellThe Super Bowl ad featuring Messi effectively shifts MLS's marketing approach to focus on simplicity and star power rather than overt persuasion.
Matthew McConaughey goes full goof in Uber Eats's new Super Bowl ad campaignMatthew McConaughey will feature in a new Uber Eats Super Bowl ad, aiming to build brand relevance and connection with suburban audiences.
Kia counterprograms Super Bowl with mobile gameKia is foregoing Super Bowl ads, opting instead for a mobile game to engage consumers during the event.
3 Reasons Messi's Apple TV Super Bowl Ad Worked So WellThe Super Bowl ad featuring Messi effectively shifts MLS's marketing approach to focus on simplicity and star power rather than overt persuasion.
Matthew McConaughey goes full goof in Uber Eats's new Super Bowl ad campaignMatthew McConaughey will feature in a new Uber Eats Super Bowl ad, aiming to build brand relevance and connection with suburban audiences.
Kia counterprograms Super Bowl with mobile gameKia is foregoing Super Bowl ads, opting instead for a mobile game to engage consumers during the event.
Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?Super Bowl advertisements must balance high expectations with creative risks, but many miss the mark by trying to appeal to everyone.A light-hearted, comedic approach is trending among Super Bowl ads due to the current divided cultural climate.
Consumers like locally targeted ad messaging68% of US internet users prefer national brands using local messaging, showing a need for localized marketing strategies.
Google Ads Advertisers In Your Country Commonly Use A Budget Of At LeastGoogle Ads encourages budget increases by indicating higher spending by other advertisers, fostering competitive spending behaviors.
Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?Super Bowl advertisements must balance high expectations with creative risks, but many miss the mark by trying to appeal to everyone.A light-hearted, comedic approach is trending among Super Bowl ads due to the current divided cultural climate.
Consumers like locally targeted ad messaging68% of US internet users prefer national brands using local messaging, showing a need for localized marketing strategies.
Google Ads Advertisers In Your Country Commonly Use A Budget Of At LeastGoogle Ads encourages budget increases by indicating higher spending by other advertisers, fostering competitive spending behaviors.
Brinker CEO talks Chili's turnaround: 'This is just the beginning'Chili's turnaround is driven by effective advertising and customer retention.Brinker's sales for the latest quarter reached $1.35 billion, marking significant growth.The restaurant chain emphasizes redesigning locations to enhance the dining atmosphere post-Covid.
ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media spaceMarketers are prioritizing measurement of incremental sales over traditional return on ad spend in evaluating retail media networks.
Advertising Metrics: How to Track Impact for Sustainable Business GrowthROAS measures efficiency in capturing demand but lacks focus on creating new demand, which is crucial for sustainable growth.
ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media spaceMarketers are prioritizing measurement of incremental sales over traditional return on ad spend in evaluating retail media networks.
Advertising Metrics: How to Track Impact for Sustainable Business GrowthROAS measures efficiency in capturing demand but lacks focus on creating new demand, which is crucial for sustainable growth.
How Thrive Market Is Building A Different Type Of Retail Media NetworkThrive Market's retail media network prioritizes member experience over immediate revenue, with a successful launch doubling revenue expectations within its first month.
Google shakes up ad auction dynamics for holiday shopping | MarTechGoogle's update allows Standard Shopping and Performance Max campaigns to compete equally in ad auctions, altering campaign strategy considerations.
Google Ads Automated Rules for Better ManagementAutomated rules in Google Ads help streamline performance monitoring by providing alerts for disapproved ads and keywords.
Google Search Partner Network Placement Have A 37% Lower ROAS vs Google SearchThe Search Partner Network has a significantly lower ROAS compared to Google Search ads.
Google shakes up ad auction dynamics for holiday shopping | MarTechGoogle's update allows Standard Shopping and Performance Max campaigns to compete equally in ad auctions, altering campaign strategy considerations.
Google Ads Automated Rules for Better ManagementAutomated rules in Google Ads help streamline performance monitoring by providing alerts for disapproved ads and keywords.
Google Search Partner Network Placement Have A 37% Lower ROAS vs Google SearchThe Search Partner Network has a significantly lower ROAS compared to Google Search ads.
Council Post: Connect With Hispanic Shoppers This Holiday SeasonHispanic holiday spending in 2024 is set to rise, majorly influenced by cultural traditions and family gatherings.
Tesla counters jab at lack of advertising with perfect responseTesla's limited advertising strategy has proven successful, with over two-thirds of Q2 sales to new Tesla owners.
Fake 'Irish' social media shops: How to spot a scam store before you orderBeware of enticing holiday offers from 'Irish' retailers shipping from Asia amid the cost-of-living crisis.
Council Post: Marketers Can Take These Three Actions To Better Serve Consumers And Small-Business OwnersMarketers must align their strategies with the true values and beliefs of consumers and small-business owners to avoid alienation and improve engagement.
Council Post: Connect With Hispanic Shoppers This Holiday SeasonHispanic holiday spending in 2024 is set to rise, majorly influenced by cultural traditions and family gatherings.
Tesla counters jab at lack of advertising with perfect responseTesla's limited advertising strategy has proven successful, with over two-thirds of Q2 sales to new Tesla owners.
Fake 'Irish' social media shops: How to spot a scam store before you orderBeware of enticing holiday offers from 'Irish' retailers shipping from Asia amid the cost-of-living crisis.
Council Post: Marketers Can Take These Three Actions To Better Serve Consumers And Small-Business OwnersMarketers must align their strategies with the true values and beliefs of consumers and small-business owners to avoid alienation and improve engagement.
Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam WarnerPepsiCo is enhancing its advertising strategy by partnering with 'EA Sports FC', entering mobile gaming with Gatorade branding, capturing a broader audience.
From Walled Garden Platforms to Mobile Gaming: Why Advertisers Should Shift their Ad SpendAdvertisers should consider reallocating ad spend from walled garden platforms to mobile gaming to better reach a diverse audience.
Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam WarnerPepsiCo is enhancing its advertising strategy by partnering with 'EA Sports FC', entering mobile gaming with Gatorade branding, capturing a broader audience.
From Walled Garden Platforms to Mobile Gaming: Why Advertisers Should Shift their Ad SpendAdvertisers should consider reallocating ad spend from walled garden platforms to mobile gaming to better reach a diverse audience.
Netflix says ad-supported plan now has 70 million monthly active usersNetflix's ad-supported plan reached 70 million monthly active users just two years after launch, signaling strong market demand.
Netflix's strong second quarter shows its ad strategy is workingNetflix's Q2 success shows growth in subscribers and revenue, validating their ad strategy.
Netflix says ad-supported plan now has 70 million monthly active usersNetflix's ad-supported plan has reached 70 million active users, driven by consumer demand for affordable subscription options.
Netflix Ad Tier Hits 40M Monthly Active Users, Nearly Double Its Scale At Start Of 2024Netflix's ad tier has grown to 40 million users, with 40% signups from it, emphasizing pricing attractiveness and strategic importance.
Netflix Put Its Own Spin On The Upfronts To Pique Advertiser Interest | AdExchangerNetflix hosted a unique upfront event emphasizing ad tech alongside content to stand out from competitors.
P&G Is Spending More For Paid; If It Ain't Broke, Don't Flix It | AdExchangerInvestors are cautious about P&G's marketing budget increase amid challenges in the market and shifting media channels.
Netflix says ad-supported plan now has 70 million monthly active usersNetflix's ad-supported plan reached 70 million monthly active users just two years after launch, signaling strong market demand.
Netflix's strong second quarter shows its ad strategy is workingNetflix's Q2 success shows growth in subscribers and revenue, validating their ad strategy.
Netflix says ad-supported plan now has 70 million monthly active usersNetflix's ad-supported plan has reached 70 million active users, driven by consumer demand for affordable subscription options.
Netflix Ad Tier Hits 40M Monthly Active Users, Nearly Double Its Scale At Start Of 2024Netflix's ad tier has grown to 40 million users, with 40% signups from it, emphasizing pricing attractiveness and strategic importance.
Netflix Put Its Own Spin On The Upfronts To Pique Advertiser Interest | AdExchangerNetflix hosted a unique upfront event emphasizing ad tech alongside content to stand out from competitors.
P&G Is Spending More For Paid; If It Ain't Broke, Don't Flix It | AdExchangerInvestors are cautious about P&G's marketing budget increase amid challenges in the market and shifting media channels.
How First-Party Data Is a Force for Reach and ScaleFirst-party data is transforming advertising strategies by enabling better targeting and achieving higher performance across various media channels.
How bid shading drives cost efficiency for advertisers in a world without ad IDsBid shading is vital for optimizing digital ad buying as ad IDs become unstable.DSPs must adapt bidding strategies to navigate the evolving advertising landscape.
Programmatic Audio Is A Tough Market. So SoundCloud Is Leading With Display And Video | AdExchangerProgrammatic audio advertising struggles due to challenges in scaling and vetting inventory, leading to a reliance on direct deals.
How First-Party Data Is a Force for Reach and ScaleFirst-party data is transforming advertising strategies by enabling better targeting and achieving higher performance across various media channels.
How bid shading drives cost efficiency for advertisers in a world without ad IDsBid shading is vital for optimizing digital ad buying as ad IDs become unstable.DSPs must adapt bidding strategies to navigate the evolving advertising landscape.
Programmatic Audio Is A Tough Market. So SoundCloud Is Leading With Display And Video | AdExchangerProgrammatic audio advertising struggles due to challenges in scaling and vetting inventory, leading to a reliance on direct deals.
Tesla's Deal With Kim Ye-ji Is Another Big Shift for the AutomakerTesla's hiring of Olympic athlete Kim Ye-ji as a brand ambassador signifies a shift towards traditional advertising.
Tesla signs Korean olympian to be first brand ambassadorTesla has signed Kim Ye-ji as their first brand ambassador, marking a shift toward promoting their brand through partnerships.
Tesla's Deal With Kim Ye-ji Is Another Big Shift for the AutomakerTesla's hiring of Olympic athlete Kim Ye-ji as a brand ambassador signifies a shift towards traditional advertising.
Tesla signs Korean olympian to be first brand ambassadorTesla has signed Kim Ye-ji as their first brand ambassador, marking a shift toward promoting their brand through partnerships.
Etsy focuses on gifts with a personal touch in sprawling holiday campaignEtsy's holiday campaign emphasizes personal gifting through diverse ads and unique experiences, aiming to connect emotionally with consumers.
Member Data Is a Game Changer for Retail Media at Sam's ClubSam's Club aims to enhance customer value through a customer-focused advertising strategy rather than prioritizing revenue from ad sales.
Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad marketDemocrats' advertising to focus on winning the youth vote after Biden's dropout.
Washington Post paying to boost stories critical of Trump after staff resignations, 250,000-subscriber loss: reportThe Washington Post has ramped up its advertising on social media to promote critical coverage of Trump after losing over 250,000 digital subscribers due to endorsement backlash.
Harris didn't miss a beat dropping ad dollars to link Trump and a scandalized NC RepublicanKamala Harris links Trump to North Carolina candidate Mark Robinson, amid outspending Trump on advertising in key states.
Antisemitic Ads About Doug Emhoff Target Muslim Voters in MichiganThe ad highlights Doug Emhoff as the first Jewish presidential spouse while employing a cynical strategy to target specific demographics. This includes invoking sensitive religious imagery.
Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad marketDemocrats' advertising to focus on winning the youth vote after Biden's dropout.
Washington Post paying to boost stories critical of Trump after staff resignations, 250,000-subscriber loss: reportThe Washington Post has ramped up its advertising on social media to promote critical coverage of Trump after losing over 250,000 digital subscribers due to endorsement backlash.
Harris didn't miss a beat dropping ad dollars to link Trump and a scandalized NC RepublicanKamala Harris links Trump to North Carolina candidate Mark Robinson, amid outspending Trump on advertising in key states.
Antisemitic Ads About Doug Emhoff Target Muslim Voters in MichiganThe ad highlights Doug Emhoff as the first Jewish presidential spouse while employing a cynical strategy to target specific demographics. This includes invoking sensitive religious imagery.
The One When a Killer's Last Words Became a Cultural Phenomenon | HackerNoonNike's iconic slogan 'Just Do It' originated from the last words of convicted murderer Gary Gilmore, metamorphosing a grim phrase into a motivational mantra.
3 Point-of-Need Advertising Opportunities - and How to Tap Into ThemPoint-of-Need advertising helps brands engage audiences at moments of high relevance, enhancing impact and reducing competition.
Pinterest To Host a Holiday Season Marketing Webinar This WeekPinterest is hosting a webinar focused on creating effective holiday campaign strategies for advertising.Participants will learn how to improve their Pin advertising efforts and campaign effectiveness.
Scaling Minds, Not Numbers: The Startup Marketing Hack You're Not Using | HackerNoonPerception is more influential than reality in establishing a startup's credibility.
The One When a Killer's Last Words Became a Cultural Phenomenon | HackerNoonNike's iconic slogan 'Just Do It' originated from the last words of convicted murderer Gary Gilmore, metamorphosing a grim phrase into a motivational mantra.
3 Point-of-Need Advertising Opportunities - and How to Tap Into ThemPoint-of-Need advertising helps brands engage audiences at moments of high relevance, enhancing impact and reducing competition.
Pinterest To Host a Holiday Season Marketing Webinar This WeekPinterest is hosting a webinar focused on creating effective holiday campaign strategies for advertising.Participants will learn how to improve their Pin advertising efforts and campaign effectiveness.
Scaling Minds, Not Numbers: The Startup Marketing Hack You're Not Using | HackerNoonPerception is more influential than reality in establishing a startup's credibility.
Examining Instream vs Outstream Video Ads with TeadsInstream video ads are embedded in video content, while Outstream ads play in non-video contexts, offering unique engagement strategies.
Google Local Service Ads Request Competitive QuotesGoogle is introducing competitive quotes in Local Service Ads, raising questions about lead charging.This feature may obscure direct business selection by prompting alternative options.Such practices continue a trend of Google favoring competitive listings over direct connections.
Pulling A FAST One: 25% Of CTV Ad Inventory Can Only Be Bought Via Linear TV | AdExchangerAdvertisers are shifting focus to streaming TV, but must recognize key distinctions from traditional linear viewing.
Trump and Harris go all-in to make Pennsylvania the new FloridaThe Trump and Harris 2024 presidential campaigns are focusing on spending substantially more on advertising in Pennsylvania compared to other swing states.
Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertisingThe media industry is experiencing a critical need for reintegration and transparency, especially in terms of agency profits and collaboration between media and creative.Effective advertising amid growing media options demands better understanding and cooperation between clients' CEOs and CMOs.
Trump and Harris go all-in to make Pennsylvania the new FloridaThe Trump and Harris 2024 presidential campaigns are focusing on spending substantially more on advertising in Pennsylvania compared to other swing states.
Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertisingThe media industry is experiencing a critical need for reintegration and transparency, especially in terms of agency profits and collaboration between media and creative.Effective advertising amid growing media options demands better understanding and cooperation between clients' CEOs and CMOs.
3M Once Stored $3M In Bulletproof Glass at Canadian Bus Stop as Part of Marketing Stunt?3M's 2005 bulletproof glass marketing stunt engaged the public but highlighted the fleeting nature of viral marketing campaigns.
Amazon's Media Account Goes to OMG and WPPAmazon has chosen Omnicom Media Group and WPP for its media strategy, reflecting a strategic partnership to optimize agency strengths.
What do advertisers want from Tubi in the U.K.?Tubi is working on building its ad strategy in the competitive UK streaming market.
Amazon Ads uses AI to help pet brand GREENIES build brand loveBrands can drive sales by fostering authentic connections with consumers.Innovative campaigns can differentiate products in a crowded market.AI technology provides personalized interactions that engage pet owners.
CMO Strategies: Brands are adjusting their social platform strategies based on new KPIs and consumer behaviorSocial media usage remains high in marketing due to its broad reach and ability to create authentic connections with consumers.
Andrew Tindall's H.O.T. S.H.I.T. list: 2024's 11 most effective ads so farCreative awards are essential in advertising but should align with business results to be sustainable.
Apple in Talks to Bring Ads to Apple TV+Apple is exploring the introduction of advertisements on Apple TV+ in the UK.
Snapchat Adds Lower Funnel Tools for Performance MarketersSnapchat is enhancing ad products for immediate purchases to increase ROI for brands.
As the line between B2B and B2C marketing blurs, Workday taps humor in consumer-facing media channelsBusiness brands applying B2C marketing strategies, like humor and social media, to engage audiences effectively.
TelevisaUnivision Contends For TV Upfront Budgets With Hispanic Audience Representation | AdExchangerHispanic audiences drive business results for TelevisaUnivision.
Maintaining Hold on trivago Amid Advertising Spend Changes and Market Challenges - TipRanks.comBTIG analyst Jake Fuller maintains a Hold rating on trivago stock due to various factors impacting its performance.
News Orgs Are Done Begging For Ad Dollars | AdExchangerBrand safety tech is impacting news publishers by reducing ad revenue, leading to job cuts and financial strain.
The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribersThe Athletic has seen significant growth in newsletter subscribers, leading to a rise in ad prices.The format for newsletter ads at The Athletic is sold as a 100% share of voice, native newsletter ads directly to advertisers on a cost per day basis.
Inside X's latest, desperate attempt to beguile advertisersX is making strategic moves to attract advertisers by enhancing ad safety and introducing new features to increase user engagement.
Cheetos' new billboards are traffic-stopping (literally)Cheetos campaign prioritizes snacking over daily activities in a humorous way.
Today in Apple history: Brilliant ad campaign turns Mac 'switcher' into unlikely starApple's 'Switch' ad campaign featuring real people highlighted the trend of switching from PCs to Macs and made Ellen Feiss a viral sensation.
How fast-food chain Carl's Jr. is pushing CTV to become a performance channelAdvertisers shifting budgets to Connected TV for performance and brand awareness.Connected TV yields higher return on ad spend and incremental lift in sales for Carl's Jr.
Biden's campaign announces a $50 million advertising blitz highlighting Trump's convictionPresident Biden's reelection campaign is spending $50 million through June on ads highlighting Trump's felony convictions and legal issues to define the choice between candidates before the debate.