#advertising-strategy

[ follow ]
#consumer-behavior
Media industry
fromDigiday
1 month ago

The case for and against... advertising through the trade war

Marketers face a crucial decision on advertising amid Trump's tariffs and economic uncertainty, with historical trends favoring sustained investment.
fromForbes
2 weeks ago
Marketing tech

Retailers Hit 99% Ad Coverage Without Killing User Experience, New Research Shows

Media industry
fromDigiday
1 month ago

The case for and against... advertising through the trade war

Marketers face a crucial decision on advertising amid Trump's tariffs and economic uncertainty, with historical trends favoring sustained investment.
fromForbes
2 weeks ago
Marketing tech

Retailers Hit 99% Ad Coverage Without Killing User Experience, New Research Shows

more#consumer-behavior
#marketing
fromDigiday
4 days ago
Marketing tech

Pitch deck: Here's how Amazon has been selling its DSP so far this year

fromDigiday
4 days ago
Marketing tech

Pitch deck: Here's how Amazon has been selling its DSP so far this year

more#marketing
fromSearch Engine Roundtable
4 days ago

Google Ads Can Show Above/Below AIO or Within AI Overviews But Not Both At Same Time

Your ad could trigger to show either above/below AIO or within AIO, but not both at this time.
Artificial intelligence
#digital-marketing
Marketing tech
fromDigiday
3 months ago

How deep learning is transforming advertising with precision, privacy and performance

Advertisers should assess paid impressions against five essential questions to ensure their investment is justified.
Marketing tech
fromDigiday
1 month ago

Snap's growth dominance stands to be questioned - what are the asks?

Snap's upcoming earnings call is critical to demonstrate recent growth is sustainable amid economic challenges.
Media industry
fromExchangewire
2 weeks ago

From Risk to Reward: Navigating Brand Safety in 2025

Advertisers' fear of reputational damage leads to excessive brand safety measures, stifling investment in news content.
Keyword blocking is a simplistic approach that can undermine advertising on reputable news platforms.
fromDigiday
5 days ago
Marketing tech

Why guaranteed access matters when it comes to securing premium DOOH inventory

fromExchangewire
10 months ago
LA real estate

Ford lanza una nueva campana digital para sus 'Ford Focus Days' basada en Smart Targeting de Invibes - ExchangeWire.com

Marketing tech
fromDigiday
3 months ago

How deep learning is transforming advertising with precision, privacy and performance

Advertisers should assess paid impressions against five essential questions to ensure their investment is justified.
Marketing tech
fromDigiday
1 month ago

Snap's growth dominance stands to be questioned - what are the asks?

Snap's upcoming earnings call is critical to demonstrate recent growth is sustainable amid economic challenges.
Media industry
fromExchangewire
2 weeks ago

From Risk to Reward: Navigating Brand Safety in 2025

Advertisers' fear of reputational damage leads to excessive brand safety measures, stifling investment in news content.
Keyword blocking is a simplistic approach that can undermine advertising on reputable news platforms.
fromDigiday
5 days ago
Marketing tech

Why guaranteed access matters when it comes to securing premium DOOH inventory

fromExchangewire
10 months ago
LA real estate

Ford lanza una nueva campana digital para sus 'Ford Focus Days' basada en Smart Targeting de Invibes - ExchangeWire.com

more#digital-marketing
E-Commerce
fromPractical Ecommerce
1 week ago

Charts: Cross-Border Ecommerce Trends

Amazon and brand sites lead in cross-border ecommerce sales channels.
U.S. firms prefer U.S.-based logistics for international orders.
Inventory management concerns hinder local fulfillment strategies.
Many firms plan increased international advertising despite profitability challenges.
Marketing tech
fromDigiday
2 weeks ago

Microsoft Advertising is closing the Xandr DSP

Microsoft Advertising is shutting down its demand-side platform due to a shift in focus towards AI-powered advertising solutions.
Media industry
fromDeadline
3 weeks ago

YouTube TV Bucks The Pay-TV Trend, Growing By Disrupting - But Not Everyone "Enjoys The Zen"

YouTube TV has rapidly grown to over 8 million U.S. households, challenging traditional TV viewing models while facing criticism over its advertising strategy.
#retail-media
Media industry
fromThe Drum
1 month ago

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.
fromThe Drum
1 month ago
Media industry

Ulta Beauty's next frontier for retail media: partnerships, not just placements

Media industry
fromThe Drum
1 month ago

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.
fromThe Drum
1 month ago
Media industry

Ulta Beauty's next frontier for retail media: partnerships, not just placements

more#retail-media
#subscriber-growth
fromFast Company
1 month ago
Cryptocurrency

Netflix beats first quarter forecast, revealing it hasn't been touched by Trump's tariffs, yet

fromFast Company
1 month ago
Cryptocurrency

Netflix beats first quarter forecast, revealing it hasn't been touched by Trump's tariffs, yet

more#subscriber-growth
NYC startup
fromEntrepreneur
2 months ago

'Don't Work at Anduril' Recruitment Campaign Goes Viral | Entrepreneur

Anduril Industries uses unconventional advertising to recruit tech talent for their defense contracts, emphasizing their distinct company culture.
fromFast Company
4 months ago

Matthew McConaughey goes full goof in Uber Eats's new Super Bowl ad campaign

It's official, Matthew McConaughey is returning to the Super Bowl in a new Uber Eats advertisement, leveraging his celebrity status to enhance brand engagement.
Marketing
fromEMARKETER
5 months ago

Consumers like locally targeted ad messaging

According to a study from The Harris Poll and Locality, 68% of US internet users believe that marketing from national brands with local messaging enhances ad relevance, indicating a supportive perception towards localized engagement.
fromExchangewire
8 months ago

How First-Party Data Is a Force for Reach and Scale

Advertisers are leveraging first-party data to enhance media planning and activation, resulting in explosive reach and scale across programmatic channels. This transformation has made CTV, audio, and out-of-home media significantly more targetable and efficient.
Marketing
[ Load more ]