Apple Intelligence Is Gambling on Privacy as a Killer Feature
Briefly

At its Worldwide Developers Conference, Apple introduced various AI features that leverage local processing, enhancing user privacy and efficiency. Features such as Messages screening and Call Screening utilize this approach to filter communications without exposing user data to the cloud. These developments aim to position Apple distinctively in the AI sector, emphasizing privacy as a significant advantage, especially against competitors adopting broader cloud-based strategies. This focus on local data processing not only safeguards user information but also enhances the speed and availability of AI-driven services, even offline.
Apple's AI features emphasize local processing for privacy, enabling efficient, offline capabilities, setting them apart in a crowded market led by competitors focused on cloud integration.
Messages now screens texts from unrecognized contacts, filtering out potential scams, while still delivering critical time-sensitive information directly to user inboxes without cloud processing.
Read at WIRED
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