As the executive overseeing Apple's services division, he's highly incentivized to protect the tens of billions of dollars a year that Google pays to be the default search engine in Safari. "I've lost a lot of sleep thinking about it," he said from the witness stand during Google's antitrust trial earlier this year. Luckily for Cue, his court testimony appears to have had a significant impact on Judge Amit Mehta, who ruled this week that Google's default payments to Apple and others can continue.
The ruling, for instance, leaves intact the multibillion-dollar arrangement that makes Google the default on Apple devices -- a high-margin revenue stream that investors in the iPhone-maker have worried could be curtailed. The market's read-through was simple: Alphabet's win reduces uncertainty for Apple, which reportedly receives around tens of billions of dollars annually from Alphabet to keep Google Search as the default on Safari.
AI aside, with services income now looking a lot more stable subsequent to the Google judgment and hardware sales seemingly given some protection against threatened US import tariffs, "Apple still needs to execute, but the path to outperformance is getting clearer to us, and what will matter most at next week's iPhone launch event is pricing, a still under-appreciated growth tailwind," said Woodring in a client note seen by Computerworld.
What can Asa do? Asa has been launched within SEED, Apple's internal app for sales training, according to Perris' post. With the iPhone 17 expected to hit stores later this month -- along with a raft of new software updates -- the company could be hoping that its new chatbot will provide extra support for its global retail team ahead of expected sales.
It's pretty much guaranteed that Apple is planning to launch a new model known as the iPhone 17 Air next month, featuring the slimmest iPhone profile ever. Bloomberg's Mark Gurman claims this is paving the way for the iPhone Fold, set to drop next year. Offering a radically different form factor, this could be the most exciting iPhone release in years, following a string of devices that look pretty much identical.
De Bauw and Anderson have led MAL for almost half of its existence, having started at the agency within a day of each other in 2016. Over that period, they've helped MAL expand both its global presence and the type of work it does for Apple, while aiming to raise its creative game. Earlier this year, as evidence of their achievements, Cannes Lions named Apple its Creative Marketer of the Year.
However, what's interesting about the way Apple's integration with ChatGPT for Enterprise has been structured is that it's not hard-coded to only restrict or allow ChatGPT itself. Instead, Apple's support documents indicate that IT administrators will be able to restrict or allow any "external" artificial intelligence provider, not just OpenAI's technology. That leaves the door open for Apple to forge other deals with large AI players used in the enterprise environment, without having to recode things at the protocol level.
Apple has shipped emergency updates to fix an actively exploited zero-day in its ImageIO framework, warning that the flaw has already been abused in targeted attacks. Logged as CVE-2025-43300, the bug is an out-of-bounds write issue in ImageIO, the component apps rely on to read and write standard image formats. Apple warned that the flaw could let miscreants hijack devices with a booby-trapped image - and for some iDevice users, it sounds like the damage has already been done.
End-to-end encryption is an essential security tool that protects our personal data, including our bank details, health information, private conversations and images. It'd be an entirely reckless and unprecedented move from the UK Government to open up a backdoor to this data, and one that will have global consequences.
Intel is gaining momentum following a Bloomberg report that the Trump Administration is in talks to have the U.S. take a stake in the stock. Such a move would mark another intervention by U.S. President Donald Trump in industries seen as vital to national security. Intel declined to comment on the report but said it was deeply committed to supporting Trump's efforts to strengthen U.S. technology and manufacturing leadership.