Apple seemed to burn that proverbial constitution with the introduction of its long-awaited Apple Intelligence. During the WWDC conference, Apple showed off an uninspired vision for an AI future that left many creatives scratching their heads.
Apple has the reach to shape how millions of people will experience AI for the first time, and it has chosen to take the technology in the wrongest of directions, eating and regurgitating every artificial intelligence idea already out there.
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