"In a 60-second ad slated to run Sunday in NBC's telecast of Super Bowl LX, Open AI shows a series of pictures of people using their hands to read, sketch, design, ask questions and even guide a pair of robotic arms. The last few seconds are used to flash the words "You Can Just Build Things" on screens, following by a prompt to consider Codex, an app that can develop software depending on the instructions of the users who harness it."
""We shot the ads with real people, on film, who use our tools," says Kate Rouch, chief marketing officer of Open AI, during a recent interview, "The core message is that people are actually the hero. This is a technology that extends what's possible for people." That message will sound again quicky with local ads running during the Super Bowl telecast in New York. Los Angeles, San Francisco Chicago, Philadelphia, Boston, Las Vegas, and Dallas."
OpenAI produced a 60-second Super Bowl LX spot that depicts people using their hands to read, sketch, design, ask questions and guide robotic arms. The ad ends with the phrase "You Can Just Build Things" and directs viewers to consider Codex, an app that develops software from user instructions. Kate Rouch, OpenAI chief marketing officer, says the ads feature real people and frame people as the hero, presenting the technology as an extension of human capability. Multiple AI companies, including Anthropic, Google, Amazon, Meta, Genspark and Base44, will also advertise amid concerns about AI's rapid progress and potential job impacts.
Read at Variety
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