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Marketing
fromDigiday
4 days ago

The case for and against influencer-led Super Bowl ads

A-list celebrities continue to dominate Super Bowl ads because mass reach and recognizability justify high-cost 30-second spots, while creators focus on social and experiential activations.
Marketing
fromThe Drum
3 months ago

10 Questions on Advertising... with Mark Himmelsbach, founder, Episode Four

Mark Himmelsbach reimagines agency culture by launching Episode Four, building AI and apparel businesses, embracing social innovation, and promoting human-centered, unconventional practices like no timesheets.
E-Commerce
fromMarketing Dive
5 months ago

How Carl's Jr. built on big game success with social star Alix Earle

Brands leverage the Super Bowl's cultural hype through innovative campaigns and partnerships, even without purchasing ad slots during the event.
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